What: Technology has become the great equalizer of our time, and with it has come access to more consumer data than has ever been available before. Innovators such as Google, PayPal and Apple have taken advantage of widely accessible financial data to empower individuals and small businesses in taking control of their financial futures with unprecedented effectiveness. It is now time for financial institutions to do the same for their account holders. By better leveraging personal finance information, banking institutions can help improve the financial lives of their account holders, establish themselves as the primary financial institution and build true ROI from big data.
Who: Ryan Caldwell, founder and CEO of Provo, Utah-based MoneyDesktop, a provider of personal financial management (PFM), data analytics and marketing solutions. Caldwell can provide expert commentary on the following topics surrounding the leveraging of financial data:
- The consumerization of today’s financial data
- Using data to accelerate and empower future industry change
- Leveraging account holder banking information held outside of the institution to solidify relationships and gain ROI
- Integrating big data into marketing strategies to cut costs and gain wallet share
When: Caldwell will be participating in a panel discussion surrounding these topics on Monday, October 7 from 4:10 – 5:00 p.m. during the MONEY2020 show. An executive with MoneyDesktop is also available to provide one-on-one insight during or after the conference.
MONEY2020
Oct. 6 - 10, 2013
Las Vegas, NV
About MoneyDesktop
Located in the heart of Utah’s Silicon Slopes, MoneyDesktop is redefining the way millions of people interact with their finances by developing award-winning personal financial management (PFM), data-driven analytics and marketing technologies. As one of the fastest-growing financial technology providers, MoneyDesktop integrates their solutions directly into online and mobile banking, core and payment providers – positioning banks and credit unions as the financial hub of their account holders. MoneyDesktop currently partners with more than 400 financial institutions and 28 online banking, core and payment network providers.