Tysons, VA (April 28, 2025) |
The PenFed Foundation, a national nonprofit organization that supports veterans in their transition from service to success in the civilian world, has been shortlisted for the 17th Annual Shorty Awards for “The Least We Can Do” in the call to action category, showcasing the creativity and effectiveness of its work in digital media.
“The Least We Can Do (The PenFed Foundation Song)” is a heartfelt music video that amplifies a simple yet profound message: while not everyone serves in the military, we can all serve our country by giving back to those who do. Created as a call to action, the video inspires viewers to support service members and their families through organizations like The PenFed Foundation. With a goal to drive donations, deepen awareness, and unite audiences around the spirit of giving, this campaign combines powerful storytelling, moving visuals, and a resonant soundtrack to make an impact.
"We are especially excited to be nominated for ‘The Least We Can Do’ because it speaks to the heart of our mission and encourages everyone to give back to our veterans in any way possible," said The PenFed Foundation President Andrea McCarren. "From donations to volunteering, every effort counts. The PenFed Foundation is dedicated to providing vital programs that uplift and support the military community and this song embodies our commitment."
You can support The PenFed Foundation by voting for “The Least We Can Do” here.
“Being shortlisted for a Shorty Award reflects embracing cutting-edge innovation, pushing our industry forward--an industry where creativity knows no bounds,” said Junmian Sun, Managing Director of the Shorty Awards.
Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like Bumble, VML, Google, Warner Bros, Edelman, Meta, Ben & Jerry's and more. We look forward to celebrating the winners at the Shorty Awards ceremony on May 21, 2025, at Tribeca 360º in New York City.