Sun East selects Chelsey Fu to serve as VP, Marketing and Growth Strategy
ASTON, PA (October 15, 2024) — Sun East Federal Credit Union has selected Chelsey Fu to serve as its new Vice President, Marketing and Growth Strategy. The selection follows an extensive nationwide search facilitated by DDJ Myers, the well-known executive search and leadership development firm.
“I am excited to welcome Chelsey Fu to Sun East,” says Debbie Cook, CCE, President of Sun East FCU. “Chelsey is a talented executive with a wealth of marketing expertise who will ensure Sun East achieves its strategic goals. Her dedication to helping members reach their financial dreams is one of her key strengths and her innovative approach and leadership will be invaluable as Sun East continues to grow and expand the impact we make in the communities we serve.”
Chelsey Fu is a dynamic and results-oriented marketing executive with over a decade of experience orchestrating and executing successful marketing strategies. Her expertise includes, but is not limited to, digital marketing, brand management, market research, and KPI analysis.
Prior to joining Sun East Federal Credit Union, Chelsey was the Director of Digital Marketing Operations at Broadview Federal Credit Union, where she led a high-performance team, successfully designed and executed a comprehensive digital marketing strategy, and played a key role in launching a new enterprise brand following a $10 billion merger.
“Sun East Federal Credit Union’s mission of ‘People helping people’ resonates deeply with my professional values,” says Chelsey Fu. “This new role aligns perfectly with my aspirations to lead innovative marketing initiatives and drive substantial growth within a dynamic financial institution. This position offers the opportunity to leverage my expertise in a leadership capacity and will allow me to make a positive impact on people’s lives by helping them reach their financial goals.”
Chelsey grew up in China and earned her bachelor’s degree in business and finance from Northeast Normal University. She pursued her master’s degree in business administration (MBA) from Delaware State University in 2009 and has been a resident of the U.S. ever since. In her free time, Chelsey enjoys running, hiking, reading, and cheering on her twin kids at their games and recitals. She currently residents in Clifton Park, NY with her husband, two children, a cherished rescue dog, and a turtle.
“It has been absolutely a pleasure working with DDJ Myers for my career advancement. Each of the team members exemplifies professionalism and genuine care for their clients. They are a true partner, who I trust and am grateful for,” says Chelsey.
About Sun East Federal Credit Union
Sun East was chartered in 1949 as the result of Sun Oil Company employees banding together to assist each other with their financial needs. Our board of directors, committee members, and staff strive each day to uphold the mission and vision of the credit union. We are grateful for the trust our members place in us and for the privilege of being able to serve them and their families! For more information, visit
suneast.org.
About DDJ Myers, an ALM First Company
DDJ Myers specializes in leadership success through executive recruitment, strategic organization, and board development for financial institutions. In addition, they offer a broad range of online assessments to help companies optimize their greatest assets – their people. DDJ Myers joined forces with ALM First, a strategic partner for depositories, offering an array of financial advisory services, in 2022 to provide expanded educational opportunities and solutions to help clients optimize both people and financial performance. Learn more at www.ddjmyers.com or visit our parent company www.almfirst.com.
