Senso introduces ‘Voice of the Member’ reports to boost credit union member satisfaction
SAN FRANCISCO, CA (September 30, 2024) — Senso, an emerging leader in knowledge orchestration, announced a significant expansion of its product offerings with the launch of AI-Powered Reports. Senso’s new ‘Voice of the Member’ reports enhance member satisfaction within and across credit unions.
Using the Senso platform, credit unions can leverage these AI-powered reports to analyze vast amounts of member interactions and then provide actionable insights without the complexity of traditional data analysis. This method cuts down on the need for manual checks and lets credit unions manage their resources better.
To build these reports, Senso uses its proprietary AI knowledge orchestration to extract significant trends and patterns from member data, effectively pinpointing specific needs and opportunities. This allows credit unions to respond proactively to member concerns and preferences, improving service quality and engagement.
“With these new reports, credit unions can now unlock detailed insights from every interaction without a dedicated data science team,” explained Thomas Nelson, Co-Founder of Senso. “Our technology identifies key trends and triggers cross-functional actions, leading to smarter decision-making and a noticeable return on investment.”
The ‘Voice of the Member’ reports benefit multiple departments within a credit union, including Marketing, Compliance,Operations, and Member Experience. By providing a holistic view of member interactions, these departments can tailor services and communication more effectively, enhancing the overall member experience and driving significant efficiency.
One of the primary benefits of Senso’s ‘Voice of the Member’ reports over traditional reports is that Senso uses AI to identify areas for improvement and suggests meaningful actions to improve. This leads to proactive change, consistent, repeatable business impact, and higher member satisfaction. Additionally, through Senso’s knowledge network, the reports allow credit unions to benchmark their performance against industry standards, ensuring continuous improvement.
Feedback from early adopters like Rize Credit Union and One Nevada Credit Union has been overwhelmingly positive. David Vidaurri, Member Experience and Engagement Manager at Rize Credit Union, noted, “The insights from Senso’s reports have spurred us to adopt a more proactive approach, significantly boosting member satisfaction and engagement.”
Credit unions are invited to learn more and view sample reports in a short discovery call: https://calendly.com/business-senso/30min.
About Senso
The Senso Platform sets a new standard for consuming and sharing information. Since 2017, Senso has been enabling organizations to leverage the power of AI to improve business performance and drive efficiencies across sales and support channels. Since the commercialization of LLMs, the cost of intelligence has reduced, and new means of interacting with data are emerging. Senso’s AI-Powered Knowledge Engine enables organizations to improve operational efficiency and collaboration using generative AI.
