Baltimore, MD (November 20, 2024) |
SECU, Maryland’s largest state-chartered credit union is excited to announce its partnership with Greenlight® Financial Technology, Inc. (“Greenlight”), a fintech company on a mission to help parents raise financially-smart kids. SECU is one of the first financial institutions in Maryland to partner with Greenlight, paving the way for the next generation of Marylanders to be financially healthy during all the stages of their lives.
How it works: Starting this fall, all SECU members can join Greenlight at no cost*. This will allow members to empower their children to learn healthy financial habits using Greenlight’s debit card and money app. Kids and teens can earn money through chores, learn to set savings goals, and spend wisely. Meanwhile, parents and guardians set flexible controls – down to the amount and locations where dollars can be spent – and receive real-time notifications every time their child utilizes their Greenlight card. Children can also play Greenlight Level Up™, an in-app educational game to practice real-world skills in a fun, engaging format.
Support for educators: Beyond usage at home, the SECU-Greenlight partnership broadens its impact into the classroom as an extension of SECU’s in-school seminars, expanding the credit union’s reach and impact. Greenlight for Classrooms is an interactive, web-based financial literacy library for teachers with lessons tailored to all grade levels from elementary school to high school. Through the credit union’s relationship with the Maryland Council on Economic Education (MCEE), SECU aims to make holistic financial wellness programming a key component of K-8 education across the state of Maryland, leveraging Greenlight for Classrooms.
“Partnering with Greenlight enforces SECU’s commitment to serving Maryland in the most comprehensive way possible, filling a gap that exists in our current education landscape. By working together, we’re prioritizing the youth, teaching them financial wellness and important life-long lessons, while involving and engaging with their families and educators,” said Becky Smith, EVP and Chief Revenue Officer at SECU. “Greenlight is a leader in the space for money management and financial education for families, especially those 6-12 years old. We're grateful to tap their proven, highly accredited expertise to continue our mission of making a positive contribution to the financial well-being of those we serve.”
“Our Greenlight for Credit Unions program and CUSO enable us to collaborate with many leading credit unions across the country, helping serve even more families with better financial education tools,” said Matt Wolf, SVP of Business Development at Greenlight. “With SECU’s deep relationships with families and schools, we’ll be able to have a huge impact on the financial well-being of the next generation.”
To learn more about SECU and its mission to support Marylanders of all ages, visit https://www.secumd.org.
*Starting this fall, SECU members are eligible for the Greenlight SELECT plan at no cost when they connect their SECU account as the Greenlight funding source for the entirety of the promotion. Subject to minimum balance requirements and identity verification. Upgrades will result in additional fees. Upon termination of promotion, members will be responsible for associated monthly fees. See terms for details. Offer subject to change and partner participation.
About Greenlight
Greenlight Financial Technology is the family fintech company on a mission to help parents raise financially-smart kids. Its product, Greenlight, is an award-winning banking app, complete with a debit card for kids and teens and safety features for the whole family. Parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, give, and invest. Together, families can also stay safe and connected with location sharing, SOS alerts, and crash detection with 911 dispatch.
Greenlight partners with more than 75 leading banks, credit unions, and employers to bring its family finance solution to more families through the Greenlight for Banks, Greenlight for Credit Unions, and Greenlight for Work programs.
The Greenlight Debit Card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International. Greenlight Investment Advisors, LLC, an SEC Registered Investment