Railroad & Industrial Federal Credit Union (RIFCU) became Trax Credit Union on Tuesday, October 12, 2021.
The credit union’s Board of Directors and Executive Management team announced the change to their 41,000 members in late August.
“Our credit union has been serving members for more than 85 years. Along the way we’ve seen the community change a lot,” said Pete Giorgianni, CEO of Trax Credit Union. “We decided to change our name in order to be more inclusive of all of our select employee groups and position us to serve generations to come.”
The new brand ties back to the credit union’s railroad roots but with a fresh, modern eye toward the future. The name is derived from railroad tracks which run parallel to each other, just as the credit union stays side-by-side with members throughout their financial journey.
On Tuesday, October 12, members welcomed a new, improved website (www.TraxCU.com) and online banking interface, newly branded debit/credit cards, and enhanced branches.
“Our members’ success is our success,’ said Jessica Stevenson, Marketing Director. “This new brand identity speaks to our commitment to be side-by-side with our members throughout their financial journey,”
To see the new brand in action, visit www.TraxCU.com or BloomingANewBrand.com/RIFCU.
Watch the brand video HERE.
Watch the commercial HERE.
