Nook introduces short-form video to enhance niche experiences
WAYZATA, MN (July 16, 2024) — Nook, a Credit Union Service Organization (CUSO) and pioneer of niche experiences, proudly announces the launch of Nook Shorts, its new short-form video feature designed to enhance niche experiences for credit union members.
Nook Shorts are embedded, 1–2 minute videos intended to engage, educate, and inspire viewers. Nook is continuously improving its Niche Experience Platform to boost member engagement and transforming written content into high-resolution, narrated video content is just one of many ways Nook plans to continue innovating credit union member experiences.
“Nook’s mission has always been to provide innovative and engaging solutions that resonate with credit union members,” stated Austin Wentzlaff, Nook Co-Founder & CEO. “We’re thrilled to introduce our new short-form video feature, designed to further expand our goal of creating the best member experience imaginable. This latest addition to the Niche Experience Platform allows us to deliver captivating videos that enhance digital engagement and provide exceptional value to credit union members.”
Nook invested in the development of Nook Shorts because video content is proven to benefit its credit union industry clients in the following ways:
- Engagement Rates: Video content on social media generates 1200% more shares than text and images combined. (Source: HubSpot)
- Retention Rates: People spend, on average, 2.6x more time on pages with video than without. (Source: Wistia)
- Conversion Rates: Businesses using video grow revenue 49% faster year-over-year than organizations without video. (Source: Vidyard)
With Nook Shorts, credit unions will be able to convert engagement into new business at a higher rate, allowing them to expand their share of wallet and profitability.
About Nook
Nook is Bringing Relationship-Based Banking Back with a first-of-its-kind platform designed to empower credit unions to provide niche experiences to their members. Nook’s Niche Experience Platform builds deep trust and loyalty with core member groups by leveraging a niche, lifestyle engagement model that doesn't require a new brand, website, or technology stack. This enables credit unions to offer a fresh perspective, encouraging more frequent member engagement and empowering credit unions to “sell without selling” by allowing members to envision the practicality, relevance, and positive impact that credit union solutions have on their lives. With Nook, credit unions are able to increase engagement, trust & loyalty, share of wallet, and profitability.
