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NACUSO celebrates 2025 CUSO of the Year Award winners at Reimagine Conference

Dallas, TX (April 23, 2025) |

The National Association of Credit Union Service Organizations (NACUSO) proudly announced the winners of the 2025 CUSO of the Year Awards during the Reimagine Conference at the Wynn in Las Vegas. These awards recognize Credit Union Service Organizations (CUSOs) that demonstrate extraordinary innovation, collaboration, and impact in advancing the credit union movement.

2025 CUSO of the Year: Tru Treasury

Tru Treasury won this year’s prestigious award because they have reimagined what treasury services can look like for credit unions—building partnerships, solving real problems, and helping credit unions compete and thrive in the business banking space.

"We are incredibly honored to be named CUSO of the Year by NACUSO. This award is a testament to the vision of our CUSO ownership, the trust of the financial institutions we serve, and—most of all—the talent and commitment of the Tru Treasury team,” said John Ballantyne, CEO, Tru Treasury.

2025 New CUSO of the Year: BenefisCU

As a young CUSO, BenefisCU won this coveted award because it set its vision on disrupting business as usual and creating a valuable solution for credit unions within the benefits and advanced insurance industry.  

“To be named New CUSO of the Year is an incredible honor that speaks to the heart of what BenefisCU powered by TRISCENDNP stands for: collaboration, innovation, and results for credit unions. This recognition is a reflection of the strong relationships we’ve built with our partners and the shared belief that credit unions deserve tailored solutions that keep value within the movement,” said Alexandria Staron, CEO of BenefisCU and COO of TRISCENDNP.

“The CUSO of the Year Awards remind us of what makes Credit Union Service Organizations so powerful—real collaboration, purposeful innovation, and a deep commitment to serving credit unions and their members,” said Miriam Ackerman, Acting CEO of NACUSO. “Tru Treasury and BenefisCU are both incredible examples of what’s possible when CUSOs lead with intention and impact. They move the industry forward.”

Learn more about the CUSO Awards and the Reimagine Conference.

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