Municipal Credit Union unveils new employee corporate apparel line
New corporate wear next step in CU branding strategy
NEW YORK, NY (March 8, 2018) — Municipal Credit Union (MCU) has launched a new corporate apparel line for its branch and member-facing staff. The unified apparel, designed in-house in collaboration with ICO Uniforms, was modeled after the institution’s motto of “Strong, Trusted, Growing”. The ‘M Signature’ corporate apparel line provides a more consistent look amongst all frontline staff and symbolizes MCU’s continued efforts to enhance the member experience.
“The ‘M-Signature’ MCU corporate clothing line is the next step in our long-term branding strategy,” said MCU EVP of Human Resources/Labor Relations Kim Thompson. “By outfitting our team in well-designed and well-branded corporate wear, our employees and members will feel more connected to MCU and our mission and vision. We anticipate higher employee morale and member satisfaction as a result of our corporate clothing launch, and are excited for this next phase in MCU’s organizational growth.”
The apparel line includes M-Signature branded men’s and women’s suits, long-sleeve and short-sleeve dress and polo shirts, skirts, chinos, and accessory items such as ties, scarves, and lapel pins. The versatility of the apparel line reflects MCU’s commitment to service excellence and the diversity of the staff, membership and community in which MCU serves. All MCU branch and member-facing staff received an initial wardrobe package that corresponds with their work roles and responsibilities, helping employees save money on corporate dress.
“We see the M-Signature clothing line as not only a branding vehicle but as a valuable employee benefit as well,” said Thompson. “Employees have been overwhelmingly positive in their response to the new corporate apparel, and we are confident that employee satisfaction will lead to increased productivity and member service.”
MCU created and posted a video to showcase the ‘M-Signature’ line. It can be viewed on MCU’s YouTube channel at https://youtu.be/P8FreSbiVOk.
About Municipal Credit Union
Established in 1916 in New York City, Municipal Credit Union is the oldest credit union in New York. By providing a full range of financial services to municipal employees, police officers, firefighters, teachers, health care workers and others, MCU has grown to $4.35 billion in assets and to over 600,000 members. Today, MCU membership is available to anyone who lives, works, worships, or attends school in New York City. MCU is an equal opportunity lender and deposits are insured to at least $250,000 by the National Credit Union Administration. To learn more, visit nymcu.org.
