Maria Laverghetta joins Hanscom FCU’s Strategy Office
In this new VP-level role, Laverghetta will be using data insights to ensure the credit union delivers on its mission to be the trusted advisor that people turn to for unbiased financial guidance.
HANSCOM AFB, MA (July 11, 2022) — Hanscom Federal Credit Union has announced that Maria Laverghetta has joined its Strategy office as Vice President, Insight & Analytics, reporting to Chief Strategy Officer Dan Ziniti.
The knowledge and experience Laverghetta brings to Hanscom FCU will be invaluable as it aims to adapt and respond to an ever-changing financial services industry. She has over ten years’ experience in roles of increasing responsibility in data analytics, customer experience (CX), business intelligence (BI), and marketing strategy. Five of those years were most recently spent in financial services, where she handled a wide variety of customer-centric and mission-critical initiatives, including the creation and launch of a cross-functional team of senior analysts to promote the effective use of BI reporting.
Although focusing her career predominantly within the financial services sector, prior to this, Laverghetta held positions in marketing and business development in various industries such as higher education and wholesale manufacturing.
“How we use the massive amounts of data we have access to as a financial institution is central to our ability to succeed in the digital age,” said Ziniti. “Gleaning insights from data allows us to understand and serve our members effectively, and to understand our business in a way that helps us make the best decisions.”
He added, “Maria is uniquely suited to help us bring our vision of data-driven business strategy to life here at Hanscom FCU. Her background in data analytics, in combination with a let’s-get-it-done attitude and ability to work across cross-functional teams, means that our Strategy office and entire organization are in great hands. Maria looks at every challenge as an opportunity to learn something that she can use to help the organization grow. I couldn’t be happier to have Maria on my team.”
Laverghetta holds two bachelor degrees from the University of Florida (B.S., Journalism and B.A., Music, Voice, and Opera) and an MBA in Finance and Marketing from Northeastern University.
Maria Laverghetta, Vice President, Insight & Analytics, Hanscom Federal Credit Union
About Hanscom FCU Charitable Foundation, Inc
Hanscom FCU Charitable Foundation, Inc. is an independent, nonprofit 501(c)(3) organization that provides major support to a variety of educational, community, and military endeavors. They include but are not limited to programs that promote the health, education, and well-being of children, fight against life-threatening diseases, combat homelessness, and provide assistance to veterans. The Foundation, the charitable arm of Hanscom Federal Credit Union, distributes 100% of the proceeds received, with nothing deducted for administrative expenses.
