MANHATTAN BEACH, CA (June 28, 2013) Kinecta Federal Credit Union (Kinecta) announced today that Luis Peralta has joined Kinecta Alternative Financial Solutions dba Nix Financial as Chief Operating Officer, effective June 3, 2013. Reporting directly to Randy Dotemoto, President of Nix Financial, Peralta is responsible for overseeing Retail, Operations, Marketing and Product Development for the 41 Nix Financial customer service centers.
In the newly created COO position, Peralta will focus on ensuring that customers have the best products for their needs at the best price delivered to them by knowledgeable and friendly staff.
“We are pleased to have Luis join our organization. He has proven experience in developing a customer-focused culture in retail financial services,” said Dotemoto. “Luis brings a wealth of knowledge in providing financial services and strategically developing operational plans. His experience will enable Nix to continue our tradition of providing financial services to underserved communities where we operate in the Greater Los Angeles area, consistent with the credit union philosophy of people helping people.”
“I am pleased to join Nix Financial and have the opportunity to fulfill our members’ financial needs with excellent customer service and at lower costs,” Peralta said. “I look forward to being a part of Kinecta’s leadership team.”
Peralta comes to Nix Financial having served as SVP, Retail Banking and Bank Operations, at Doral Bank in Puerto Rico, where he managed an operation with over $2 billion in deposits, $2.5 billion in assets and led more than 400 employees. Having worked throughout Mexico, Puerto Rico, Chicago and California, Luis comes to Nix Financial with more than 15 years of financial service expertise. Luis earned his bachelor’s degree in Industrial Engineering from CETYS University and a Master of Business Administration from IPADE University, Mexico City. Luis has participated in the Harvard Business School Executive Education program and served as the President and Chairman of the Board for the Puerto Rico Value Exchange Association during 2012.
About Kinecta Federal Credit Union
Kinecta Federal Credit Union (kinecta.org) is one of the nation’s largest credit unions, with approximately $3.2 billion in assets; 22 branches; four retail mortgage centers; 41 Nix customer service centers and 10 Kinecta branches at Nix locations; and more than 250,000 members nationwide. Kinecta offers its members a full range of financial products through the Credit Union and its subsidiaries, Kinecta Financial & Insurance Services and Kinecta Alternative Financial Solutions, dba Nix Financial (MyNixFinancial.com).