Press

Loyalty Credit Union names Park Broome as new President and CEO

PENSACOLA, FL (October 7, 2024) — The Board of Directors of LOYALTY Credit Union proudly announces the appointment of Park Broome as its new President and Chief Executive Officer, effective July 15, 2024.

Park most recently served as LOYALTY’S Chief Strategy Officer following the merger of Central Credit Union of Florida and Tallahassee-Leon Federal Credit Union. Prior to the merge, Park held the roles of Executive Vice President and Interim CEO of Tallahassee-Leon Federal Credit Union since 2019. His 25 years of experience in the financial services industry include operations, member services, both consumer and commercial lending, and most recently, executive leadership.

Park’s commitment to our communities is represented through his civic and philanthropic involvement with organizations such as Rotary, the Chamber of Commerce, Big Brothers Big Sisters, United Way, and the League of Southeastern Credit Unions through their various local league chapters. He holds a bachelor’s degree in business administration from Flagler College along with holding designations as a Credit Union Business Lending Professional and Credit Union Development Educator.

“I am humbled and grateful the Board of Directors trusted our organization’s future with me. This is more than a new role, it’s an opportunity to do great things through growth and innovation,” says Broome. John Coe, Board Chairman, adds “We are very excited to see the growth of our group under Park’s direction. We are on the cusp of big things.”

Park Broome is the new President and CEO at LOYALTY Credit Union.

About Loyalty Credit Union

Covering the Florida Panhandle, LOYALTY Credit Union is a CDFI certified not-for-profit cooperative financial institution serving those who live or work in Escambia, Santa Rosa, Okaloosa, Walton, Washington, Bay, Calhoun, Gulf, Liberty, Franklin, Gadsden, Leon, Wakulla, Jefferson and Duval counties. Currently, LOYALTY Credit Union has over 21,000 members and more than $297 million in assets.