The Los Angeles Rams and UNIFY Financial Credit Union (UNIFY) have launched a co-branded Debit Card designed to provide fans with year-round exclusive benefits and special team promotions. The Debit Card, which features an image of Rams’ players in action, is the first collaborative product offered by the Rams and UNIFY. The Rams announced UNIFY as their official credit union partner this past April. UNIFY joined a select roster of companies comprising the Rams’ Homecoming Partners.
Launch of the Debit Card kicked off in conjunction with the start of Rams Training Camp. The initial offer will be the first 1,000 Rams fans to join UNIFY and open a Free or eChecking Account will receive the new Debit Card and two tickets to a 2018 Rams home game at the LA Memorial Coliseum. Future Debit Card promotions will include Rams merchandise and the opportunity to travel to an away game. Call UNIFY at 877.254.9328, available 24/7, or go to UnifyFCU.com for details.
Fans can also visit UNIFY’s booth during Rams Training Camp sessions through August 16 at the University of California, Irvine; visit therams.com/trainingcamp for more information.
“A key element of our partnership with UNIFY is to offer fans exciting new programs and benefits,” said Rams EVP, Business Operations Jamie Reigle. “This Debit Card gives our fans a new way to express their team support while also taking advantage of UNIFY’s financial services as our credit union partner. And, as a UNIFY member, fans can participate in exclusive team promotions, including ticket and merchandise giveaways and events.”
UNIFY CEO Gordon Howe said, “We are excited to launch the Rams/UNIFY Debit Card as the first joint product of our partnership, and hope to engage Rams fans who are interested in connecting with the benefits of UNIFY. In the months ahead, we look forward to exploring more exciting opportunities to continue to build on our partnership for Rams fans and our members.”
UNIFY entered into an exclusive multi-year partnership with the NFL team in April, 2018. As its official credit union, UNIFY welcomes Rams players and employee staff into the UNIFY family as its newest Select Employer Group (SEG). The partnership also provides UNIFY with prominent in-season signage at the Los Angeles Memorial Coliseum, co-branded digital content and promotions, integration into Rams media content, and a variety of year-round joint member, community and marketing programs.