MoneyDesktop Presenting at ABA Marketing Conference, Expert Available
What: There has been plenty of buzz surrounding big data and its promised potential to the financial industry. However, this potentially game-changing resource has failed to prove beneficial to financial institutions. Much is being done now to provide institutions of all sizes with the ability to effectively access, interpret and use this data to improve ROI and strengthen their relationship with account holders.
Who: Bret Skousen, executive vice president of marketing and public relations for Provo, Utah-based MoneyDesktop (a provider of personal financial management (PFM), data analytics and marketing solutions).
Skousen can provide expert commentary on the following best practices for leveraging account holder data in the financial industry:
- Managing Data: Effectively manage large amounts of data through account aggregation and data cleansing
- Accessing Data: Securing access to data and clearly presenting it through a compelling user interface and user experience
- Superior Technology: Gain independence from IT through the use of superior technology
When: Skousen will be presenting on the topic Sunday, September 22 at 2:15 p.m., during the ABA Marketing Conference. He is also available to provide insight immediately by phone
ABA Marketing Conference
Sept. 22 - 24, 2013
San Antonio, Texas
About MoneyDesktop
Located in the heart of Utah’s Silicon Slopes, MoneyDesktop is redefining the way millions of people interact with their finances by developing award-winning personal financial management (PFM), data-driven analytics and marketing technologies. As one of the fastest-growing financial technology providers, MoneyDesktop integrates their solutions directly into online and mobile banking, core and payment providers – positioning banks and credit unions as the financial hub of their account holders. MoneyDesktop currently partners with more than 400 financial institutions and 28 online banking, core and payment network providers.