CUNA Member Experience, Sales & Service School will be held Aug. 14-16, 2017 in Las Vegas. This new school teaches credit union professionals to rethink their sales-and-service practices around a positive, beneficial member experience.
“The future of financial services loyalty will not just be about the products and services you offer, but rather the quality of the experience you offer to members,” said Mollie Bell, Chief Transformation Officer at CUNA. “This program is a perfect entry point into experience building that will help credit unions more fully engage with their members and lay the groundwork for greater loyalty, revenues and growth.”
Content in the school is geared towards practical application and attendees’ individual needs. After defining the member experience and covering core experience-building techniques, attendees design personalized action plans for change which tailor their member’s experiences to their credit unions’ overarching goals.
Along the way, attendees gain valuable insights into several areas, such as:
- Member-focused journey mapping
- Developing member personas to drive engagement
- Aligning member experience with credit union goals
- Selecting, training and coaching staff
- How to ready your credit union for your future members
To learn more and register for the school, please visit training.cuna.org/memberexperience.