NEW BERLIN, WI (April 8, 2013) – Landmark Credit Union announced today the appointment of James J. Reichart as the company's Vice President of Marketing. Mr. Reichart, a veteran Milwaukee marketing executive, was most recently Vice President of Marketing and Sales for Frontier Airlines, successor to Milwaukee-based Midwest Airlines, where he served in various marketing roles during his 20+-year career.
“We're pleased to add a marketing leader of Jim's caliber to the Landmark team,” said Eric R. Kase, Chief Operating Officer. “Jim's unique experience building customer loyalty in a competitive industry, as well as his ties to the Milwaukee community, made him the ideal candidate for the role.”
Mr. Reichart's responsibilities will include general and online advertising, marketing promotions, direct marketing, public relations and community support.
Landmark Credit Union is $2.1 billion strong, with 534 employees who serve more than 209,000 member/customers at 29 locations throughout Southeastern Wisconsin.