Jonathan Roberts named VP of Strategy and DEIB
Together Credit Union Hires Forrester Research Future of Work Expert
ST. LOUIS, MO (October 2, 2024) — Jonathan Roberts has joined Together Credit Union as the Vice President of Strategy and Diversity, Equity, Inclusion, and Belonging (DEIB). In this newly created role, Roberts will lead the credit union’s strategic planning and alignment efforts, including harnessing the full potential of the credit union’s diverse and unique membership and workforce to enhance organizational resilience and drive sustainable growth.
“Data shows that strategic pursuits often fail because of alignment within the organization. At the highest level, employees know their company’s goal is to succeed. However, if I ask employees throughout the organization what our strategy is to achieve this goal, I will likely get many different answers. This is often where the breakdown occurs,” said Roberts. “My passion and expertise involve aligning all stakeholders as we define, communicate, and embody our strategy in ways that exhibit impact, not just intent.”
Before joining Together Credit Union, Roberts served as a Senior Analyst on the Future of Work team at Forrester Research. There, he used his thought leadership to coach Fortune 1,000 companies to address the organizational and technological challenges of the Future of Work and the exciting opportunities that develop from this dynamic shift in the Future of Work. Previously, he worked for Santander Bank, Bank of America, and Merrill Lynch, where he developed a sharp point of view and led many strategic initiatives.
“Ultimately, Together Credit Union is a diverse workforce, serving a diverse population, in diverse geographical regions. They recognize the question isn’t ‘Should we do DEIB?’ They question, ‘How are we to evolve our journey as an inclusive and equitable organization that positions inclusion as a vehicle to better serve our members, our employees, and our communities?’” observed Roberts. “For Together Credit Union to already be on this path, where strategy and DEIB intersect, it puts them ahead of so many others in the financial services industry.”
Roberts holds a Bachelor of Science degree in Business Administration from the D’Amore-McKim School of Business at Northeastern University, his MBA from Bryant University’s College of Business, and is pursuing a doctorate in organizational studies at Vanderbilt University. Outside of his professional and educational endeavors, Jonathan is a member of the W. Crimm Singers, a collective of professional musicians that specialize in Black sacred music, an active mentor in Big Brothers Big Sisters of America, and a member of the board of directors for The Oasis Center in Nashville, TN.
For more information about this announcement, contact Julie Linder, Brand Connections Manager, at (573) 268-0639.
About Together Credit Union
With more than 141,000+ members nationwide, Together Credit Union provides full-service banking and financial solutions, including financial wellness programming, at 26 branches nationwide and through 24/7 Member resources and amenities. As a member-owned, community-focused, not-for-profit financial institution, Together Credit Union is chartered by Missouri and federally insured by the National Credit Union Administration (NCUA). Learn more at https://www.togethercu.org/.
