Today, marks the official launch of Spero Financial, formerly SC Telco Federal Credit Union. After sharing the organization’s new name, Spero Financial, in August 2020, the credit union, today, unveiled its new logo, website, and corresponding brand elements.
The new name announcement was made in tandem with the organization’s merger approval with Anderson Federal Credit Union (AFCU) – set to close in early Q1 2021. With over 59,000 combined-members across the Upstate and Midlands of South Carolina, the Greenville-headquartered financial institution conducted a strategic rebranding campaign to establish a new identity that would honor its history, uphold its values, and propel the organization into the bright future ahead.
“When we were choosing the name that would carry us forward, we wanted to honor our South Carolinian roots and for it to reflect the connection we’re so proud of in our communities,” President and CEO Brian McKay stated. “Our state’s motto is Dum Spiro Spero, meaning ‘While I breathe, I hope.’ Spero Financial is more than a financial institution; we’re a diverse collection of members unified by the belief that we can accomplish more together than any of us ever could on our own. Not only does Spero mean hope, but when it’s spoken out loud, it brings to mind images of the sparrow, a bird that finds strength and security in numbers — in togetherness. I can’t think of a better representation of our credit union and our membership.”
As Spero Financial, the credit union will continue to focus on its mission of improving its members’ financial lives by offering comprehensive programs and innovative financial products – all while being driven by its new brand that focuses on hope and unity.
For the full meaning behind the name, watch the Spero Story at https://spero.financial/our-story
The full transition to Spero Financial will take place in the months to come, and AFCU will follow suit upon merger completion in Q1 2021.
