Social media quickly catching on as a valuable tool
PONTE VEDRA BEACH, FL (May 6, 2013) InHouse Inc., a provider of innovative appraisal technology for banks, lenders, credit unions and other mortgage originators, is turbocharging its online presence to reflect changes within the industry and make the appraisal process easier for lenders and appraisal professionals alike.
According to Jennifer Creech, president and CEO of InHouse Inc., keeping informed is one of the best ways to improve the appraisal programs of most lenders – and her company is well positioned to help. InHouse not only provides one of the industry’s most advanced appraisal management technology platforms, it also operates its own nationwide appraisal management company (AMC), InHouse Solutions. Being situated to work with lenders, with other AMCs and with appraisal companies (and their individual appraisers), Creech says her company has become a point of intersection for industry professionals with a stake in appraisal quality and information.
“We have redesigned our website to leverage our unique position as a technology provider and a national AMC,” she explains. “We have appraisal professionals on our staff to provide quality control services and we deal with appraisers daily as we handle orders for lenders. Our technology staff is expert on appraisal process management and knows a great deal about helping lenders automate as much of their appraisal programs as possible to save money and stay compliant,” she says. “We have added blog entries, access to industry resources, information on business partners, and an improved navigation experience to make finding relevant information easier. We are building our web presence into a true resource for industry professionals interested in valuations,” notes Creech.
At the same time, InHouse is expanding its social media reach. “Social media is no longer just a trend, it’s a tool,” she says. “Our new Twitter page is designed to bring InHouse experts closer to our users and others who will benefit from their extensive knowledge.” InHouse can be followed @InHouse_USA.
Creech adds, “Our LinkedIn company page will also be bringing our experts closer to our users, and will be constantly refreshed with articles and insights aimed at appraisal management and field appraising professionals,” she observes.
“Just as InHouse Connexions raised the bar for appraisal management technology, oversight and tracking, we intend our new web presence to provide informational tools that the industry needs to stay on top of the issues that affect it every day.”
The website’s blog addresses topics such as the critical concerns of appraisers as they perform their functions within the appraisal independence requirements (AIR), and under renewed scrutiny. Lender issues are also explored, as they operate under the microscopes of numerous regulators and are hard pressed to keep up with changes and requirements from CFPB and others. “We’re right in between, and see our role as one of bringing lenders and appraisers together not just to do business, but to share concerns and find solutions to common problems,” Creech says. “The website and social media are effective tools toward accomplishing those goals, and they are a major component of our industry benefit and value proposition.”
About InHouse
Founded in 2002, InHouse Inc. is an award-winning provider of appraisal solutions for the mortgage industry. The company, which represents a new concept in appraisal management, has a product and service line that includes InHouse Connexions, a web-based appraiser management platform, as well as InHouse Solutions, an independent appraisal management company. Connexions is currently in use by 28 mortgage banks, lenders, credit unions and other mortgage originators to efficiently and compliantly manage their appraisal vendors. InHouse is headquartered in Ponte Vedra Beach, Florida. For more information on InHouse, please visit www.InHouseUSA.com or call (888) 824-9885.