GURNEE, IL - Great Lakes Credit Union (GLCU) was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond. 1,162 entries were received total.
GLCU won the Community/PR Single Event category for its entry of Chicks, Cars and Cupcakes. Chicks, Cars and Cupcakes was a “ladies only” evening event where attendees learned about all aspects of the retail automotive market from purchase, to financing, to safety, to maintenance, along with a little bit of fashion. Gourmet cupcakes and pink lemonade were served. Keynote speaker was Jody DeVere, CEO of ASKPATTY.COM (automotive advice for women), and panel speakers were all local female automotive experts. Event sponsorships enabled a significant donation to the National Breast Cancer Foundation, as the event took place back in October, which is breast cancer awareness month.
"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. "Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition."
Award winners were recognized at the council’s 20th annual conference held March 24-27 in Anaheim, CA. GLCU received a Diamond Award crystal trophy for the achievement. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.