El Paso, TX (September 10, 2024) |
GECU is thrilled to announce the induction of President and CEO Crystal Long into the Credit Union Women Making History: Herstory exhibition at America’s Credit Union Museum. This prestigious exhibit honors the remarkable achievements of women in the credit union industry who have significantly advanced the credit union movement.
The Herstory exhibit, as described by the Museum, is “set on honoring the past, present and future of incredible women making history. Herstory will be an interactive exhibit showcasing women’s stories never heard before.” This tribute highlights the dedication and impact of women leaders in the industry.
“I am deeply humbled and honored to be inducted into this extraordinary exhibition,” GECU CEO Crystal Long said. “Together with the dedication of many other women before me — present and future — the credit union movement continues to thrive and evolve.”
The Museum’s annual induction ceremony will include six other industry leaders and will take place on Thursday, September 26, 2024, in Manchester, New Hampshire. In addition to a physical display at the museum, the exhibit features an online center for virtual visitors to explore the inspiring stories of these influential women.
Crystal Long began her career at GECU as a clerk and rose through the ranks to become President and CEO. She exemplifies a true servant leader, continuously seeking opportunities to help her team and the broader community achieve their goals. Crystal embodies the “people helping people” philosophy through her work in education, resource provision, and community service.
Under Crystal’s visionary leadership, GECU has expanded its education efforts, providing free financial education to empower individuals of all ages with the knowledge necessary for financial well-being. GECU remains committed to offering free financial education on topics such as homeownership, credit building and saving for the future.
Beyond her work at GECU, Crystal demonstrates a progressive approach to community prosperity and the credit union movement. She values collaboration and recognizes the powerful impact of teaming up with organizations that share the mission of elevating lives. GECU is the official credit union of UTEP Athletics, El Paso Chihuahuas, and El Paso Locomotive FC.
Her legacy of innovation, collaboration, and advocacy continues to inspire purposeful and passionate action within the credit union industry.
