ST. LOUIS, MO (April 24, 2025) |
NewGround, a St. Louis-based international architectural design and build firm, announces the addition of Teea Reed in the newly created role of Vice President, Client Experience.
Teea brings over a decade of leadership in the financial industry and direct experience partnering with NewGround on multiple design and build projects. As a former client, she understands the process from the inside out, making her uniquely positioned to improve how NewGround serves its clients from start to finish.
“Teea knows what it’s like to be on the other side of the table,” said Kevin Blair, CEO of NewGround. “She brings a client’s perspective, combined with strong leadership and a track record of results. That’s exactly what we need to take our service model to the next level.”
In her new role, Teea will lead the firm’s efforts to improve the client experience. She will focus on aligning brand, culture and physical space while driving consistency, accountability and measurable results throughout the project lifecycle.
Before joining NewGround, Teea served as Chief Operations Officer at Union Square Credit Union in Texas. During her tenure, she helped double membership to over 40,000 and grew the credit union’s assets to $650 million. Her success stemmed from strategic moves and a focus on operational excellence—skills she now brings to NewGround to elevate project delivery and client satisfaction.
“I’m proud to join a team that leads with purpose and results,” said Teea. “NewGround has always stood out to me for its creativity and ability to deliver. I’m excited to be part of the mission and build on the strong foundation already in place.”
Teea is a recognized leader in the credit union industry, with multiple honors highlighting her impact. She was the inaugural recipient of America’s Credit Unions’ Rising Star of the Year award, named a Credit Union Rock Star by Credit UnionMagazine and included in the Top 20 Under 40 by the Times Record News for her leadership in financial services and commitment to the community.
She will work closely with clients and internal teams to build long-term partnerships, ensure consistent delivery and create experiences that extend beyond the build.