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For 11 years running, Wescom eases the pain of daylight saving time for Southern Californians

Wescom picking up the tab at 22 The Coffee Bean & Tea Leaf® locations this Sunday, March 9

PASADENA, CA (March 6, 2025) |

Wescom Financial is helping Southern California residents wake up this Sunday, March 9, 2025, by picking up the tab at select The Coffee Bean & Tea Leaf® locations in Los Angeles, Orange, Ventura, Riverside and San Bernardino counties.

“Now in its eleventh year, our annual Daylight Saving Time tradition of helping people throughout Southern California spring forward holds a special place in our hearts,” noted Tamar Atamian, Vice President of Marketing at Wescom Financial. “For more than 90 years, Wescom has been a part of the Southern California community, so helping residents here is core to who we are. This is especially true right now because so many in our community have experienced a challenging start to the year, so bringing a smile to people’s faces through this annual #WescomKindness event is even more meaningful.”

Starting when CBTL’s doors open on Sunday, March 9, Wescom will be providing up to $44,000 worth of coffee and tea beverages. The free beverages are available on a first-come, first-served basis until $2,000 in funds allocated to each of the 22 participating cafés have been exhausted. In addition to the free beverages at The Coffee Bean & Tea Leaf, Wescom is offering Southern Californians a chance to win $1,000. The winner will be chosen randomly from eligible participants.

“Our guests look forward to Wescom’s annual Daylight Saving Time event because it’s a nice pick-me-up, helping them kickstart their Sunday morning at our cafés,” said Dee Hadley, Head of Marketing Americas for The Coffee Bean & Tea Leaf® brand. “Everyone may be losing an hour of sleep, but because of our longstanding partnership with Wescom, Southern Californians can enjoy a great start to their day with a free cup of coffee or tea.”

A list of participating The Coffee Bean & Tea Leaf® locations, as well as details of the $1,000 Wescom giveaway, are available at http://wescom.org/cbtl.

“Everyone may be losing an hour of sleep, but because of our longstanding partnership with Wescom, Southern Californians can enjoy a great start to their day with a free cup of coffee or tea.”

Wescom Financial

For more than 90 years, Wescom Financial has been dedicated to building better lives for Californians through a full array of banking products and services, including insurance and wealth management solutions. Wescom also offers accessible financial education, top-rated digital banking tools, lower loan rates and fees, and higher savings yields. Today, with 30 branches, Wescom serves more than a quarter million individuals across Southern California and Central California. Headquartered in Pasadena, California, Wescom is proud to be named one of "America’s Best Regional Banks and Credit Unions” by Newsweek in 2024 and 2025. The Wescom Foundation, its charitable arm, supports community-based organizations through strategic grantmaking and community engagement. Wescom is federally insured by NCUA and an Equal Housing Opportunity Lender. For more information, please visit wescom.org.

Contact

Audrey Chittick
GRAIL for Wescom
achittick@grailbrands.com

The Coffee Bean & Tea Leaf®

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf passionately operates in more than 1,200 locations, across over 20 countries. For more information, visit www.coffeebean.com.

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