First Community unveils next-gen Louie Loanstar mascot
CHESTERFIELD, MO (July 22, 2024) — Get ready for next-gen LOUIE LOANSTAR. First Community’s beloved mascot has undergone a metamorphosis from a bulky, slightly awkward red star to a leaner, more animated, and agile Louie.
“He’s always had a sweet face with those big wide eyes and huge smile. I have seen him around kids for years and they are immediately drawn to him with his happy expression. But the previous costume, with a star-shaped body, really limited his mobility.” Said Laura Alfeldt, SVP of Communications/PR.
The costume was designed by Street Characters, a Calgary-based mascot company with clients that include the NHL, NFL, and MLB. First Community worked on the project over a year to create a new design that kept the best of Louie’s features in a star-shared head and a full bodysuit. His hockey-inspired clothing bears the number 90 in celebration of First Community’s 90th year in business.
“We do a lot with kids and families,” said Glenn D. Barks President & CEO. “We are also a corporate partner with the St. Louis Blues. I wanted a suit that allows for higher performance. Something Louie could wear anywhere and really engage with kids. We’re planning to have him on the ice at the Blues games this season. Let’s see if he can skate like the Blues!”
First Community plans to keep its mascot busy this fall with appearances at Blues games and grand opening celebrations as they open four offices over the next six months.
About First Community Credit Union
First Community Credit Union has been operating for 90 years and serves over 400,000 members. First Community is in the top 100 credit unions in the nation and is the largest credit union headquartered in Missouri. Its mission is to provide quality products and affordable financial services. It serves all persons living and working in the communities of St. Louis County, St. Louis City, Franklin County, Jefferson County, St. Charles County, Warren County, and the Illinois counties of Madison, Monroe, and St. Clair.
