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Financial Plus Credit Union teams up with iGrad to offer the Enrich personalized financial wellness program

FLINT, MI (October 1, 2024)Financial Plus Credit Union has teamed up with San Diego-based financial education  company iGrad to offer the award-winning Enrich™ financial wellness platform to its more than 82,000  members across the state of Michigan. Enrich is available at no cost to consumers, who can access the  platform by visiting https://myfpcu.enrich.org/ and creating an account with their email address. 

The new platform provides: 

  • The Your Money Personality™ financial behavior assessment that analyzes each user’s financial  “personality.” 
  • Financial education courses with personalized action plans on topics including budgeting,  mortgages, healthcare, college savings, student loan repayment, banking, credit, financial  planning, and more. 
  • Gamified, interactive financial wellness courses. 
  • Retirement and home affordability analyzers. 
  • A suite of student loan and higher education tools. 
  • Personal finance calculators, a real-time budget tool, and goal tracking. 
  • Ask Earnie chatbot that answers personalized financial related questions. 

“With a broad suite of financial education tools, Enrich’s financial wellness platform offers consumers  with personalized insights and comprehensive resources that will help them reach their highest  potential,” remarked Brad Bergmooser, Financial Plus Credit Union President and CEO. “Our partnership  amplifies our commitment to supporting our members at every stage of their financial journey and  connecting with their unique ‘money personalities.’” 

“We are excited to partner with Financial Plus Credit Union to provide their members with Enrich’s  innovative financial wellness platform”, said Rob LaBreche, CEO of iGrad. “This collaboration enhances  our shared mission of empowering individuals through personalized financial education. By connecting  members with tailored resources that align with their unique financial situations, we aim to foster  lasting improvements in their financial wellness and overall confidence.” 

Enrich is used by more than 20,000 employers and more than 300 financial institutions nationwide, with  artificial intelligence technology that engages each user with the most relevant content based on their  unique financial situation and stage of life. 

For complete details on how to utilize Enrich’s financial wellness platform, visit www.myfpcu.com/enrich.


About Financial Plus Credit Union

Since 1952, Financial Plus has been putting today’s needs and  tomorrow’s dreams all within reach. Owned by over 82,000 members with more than $1.4 billion in  assets, the credit union provides a full range of modern, easily accessible banking products and services  to all throughout the state of Michigan. For more information, visit www.myfpcu.com or call (800) 748- 0451.

About iGrad

iGrad is a financial technology company that offers artificial intelligence-powered financial  wellness solutions to more than 600 colleges and universities, more than 20,000 employers and more than 300 financial institutions. iGrad’s Your Money Personality™ was recently recognized by the Institute  for Financial Literacy with the 2020 Excellence in Financial Literacy Education (EIFLE) Adults’ Education  Program of the Year award. iGrad is one of three 2020 honorees in the inaugural Barron’s Celebrates:  Financial Empowerment, after being selected by a team of judges for its contributions to improving the  financial health and security of Americans. iGrad also received the 2019 Eddy Award for Financial  Wellness by Pensions & Investments for its Enrich platform. For more information about the iGrad  platform, visit https://www.igradfinancialwellness.com. For more information about the Enrich platform  for employers and financial institutions, visit https://www.enrich.org.

Contacts

Madeline Mason
Public Relations and Social Media Specialist
(810) 244-2057 

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