Elevations Credit Union teams up with Coach Prime to support financial wellness for student-athletes’ families
BOULDER, CO (August 30, 2024) — Elevations Credit Union, in collaboration with Coach Deion “Prime” Sanders and the 5430 Alliance, is proud to announce a special initiative to establish accounts for a financial foundation for the young families of seven student-athletes. To invest in the futures of these young athletes’ children, Elevations Credit Union has funded accounts with $2,121 each, and Coach Prime has generously pledged to match these contributions.
Coach Prime, who has consistently demonstrated his dedication to both the athletic and personal development of his team, was seeking a financial institution to advance this dream.
“Coach Prime asked us to step up and join him in creating accounts for the children of student-athletes,” said Kathleen Hoxworth for Elevations Credit Union. “Through our collaboration with 5430, we were able to make this happen.”
This initiative highlights the importance of starting financial education and savings early.
“Building wealth over time is not just about accumulating money; it’s about building a future,” said Wendy Beswick, chief marketing officer at Elevations Credit Union. “We believe that financial wellness starts young, and this program is a step to ensure that these children have a solid foundation for their futures. We are a member of the CU Boulder community, and it was a natural way for us to support these children and their success for the future.”
Elevations Credit Union extends a heartfelt thanks to 5430 for their partnership, to Coach Prime for his visionary leadership, and to the entire CU Boulder community for allowing us to be a part of this meaningful project.
About Elevations Credit Union
Elevations Credit Union empowers its members and the communities it serves along Colorado’s Front Range with financial solutions and education. In addition to offering a broad portfolio of consumer and business banking services, Elevations is the No. 1 credit union residential mortgage lender by purchase volume in Colorado. Founded in 1952 as the U. of C. Federal Credit Union in Boulder, the organization has grown from 12 members and less than $100 in assets to over 178,000 members, more than 580 local employees and over $3.5 billion in assets. Elevations became a two-time recipient of the Malcolm Baldrige National Quality Award in 2020 and first received the award in 2014. The credit union also earns local awards along Colorado’s Front Range for Best Bank, Best Mortgage Lender and Best Customer Service. Elevations is also the first two-time winner of the Denver Business Journal’s Diversity, Equity and Inclusion Awards. Learn more at www.elevationscu.com.
