EastRise Credit Union launches new website in partnership with PixelSpoke
PORTLAND, OR (October 25, 2024) — PixelSpoke is excited to announce the launch of EastRise Credit Union’s new website!
In 2023, New England Federal Credit Union (NEFCU) and Vermont State Employees Credit Union (VSECU, a former PixelSpoke client) came together to create a unified brand. The newly-formed credit union reflects the strengths of their legacies that stretch back over 75 years.
PixelSpoke is a B Corp marketing agency and employee-owned cooperative that specializes in website redesigns for credit unions. From the outset of the project, PixelSpoke worked with the EastRise team to identify three primary goals of the website redesign:
- Launch the credit union’s new brand
- Build a best-in-class website
- Convert prospects to members
Launching the credit union’s new brand
The objective here was two-fold: to create a website that both stands out from the crowd and also reassures current members about the continuity of their credit union.
The website promotes an authentic local flavor through its carefully selected images, textures, and patterns. The photography across the website depicts local settings, featuring photos of real members and team members in their favorite places doing things they love. Macro textures of nature and weathered, time-tested objects help tell their stories, and pages are punctuated with patterns inspired by nature and everyday items.
Building a best-in-class website
The new website is high-speed, user-friendly, mobile-optimized, accessible, and secure. Visitors can easily find what they need at the top of every page, whether they are looking for rates, nearby branches or ATMs, member support, appointment scheduling, or online banking. The robust Help section answers frequently asked questions, and the website’s Advice section offers counseling resources, security tips, and ongoing financial education.
Converting prospects to members
All product pages include clear and intuitive next steps, whether it’s to open an account, apply for a loan, or talk to a team member. Guided selling options help visitors choose the best fit options based on criteria they select, and interactive calculators that pull the most updated rates help visitors estimate potential monthly payments before making a buying decision. Dual homepage functionality offers a custom homepage to visitors who have never logged into online banking and likely aren’t yet members. Onsite promos can also be customized based on previously visited product pages.
The backend includes a lead capture template with squeeze navigation that can be used for top-of-funnel campaigns. Moving forward, EastRise and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of EastRise members.
“This is our second time building a website with PixelSpoke,” said Jevonne McLaughlin, Vice President of Brand Marketing at EastRise. “In both cases, they have been a phenomenal strategic partner to create an exceptional user experience that reflects our brand and achieves our goals.”
About PixelSpoke
PixelSpoke is a digital marketing agency that works with credit unions to create high-converting, easy-to-use, award-worthy websites. As a B Corp and employee-owned cooperative, PixelSpoke believes that business can, and should be, a force for good. Drawing from our expertise in the credit union industry, UX and design best practices, and digital marketing trends, we're committed to doing great work and building Everybody Wins relationships that inspire and effect positive change. To learn more, visit pixelspoke.coop
About EastRise Credit Union
EastRise is the largest credit union in Vermont, with local roots stretching back 75 years. The member-owned financial institution has more than 450 employees serving 160,000 members, primarily in Vermont and also beyond. With trusted digital banking and a relationship-first approach, EastRise is committed to doing better and raising the bar for everyone, with a focus on affordable housing and green lending. For more information, visit EastRise.com.
