AUSTIN, TX and HERNDON, VA (June 4, 2013) CoreTrac, Inc., provider of multi-channel eRelationship solutions for community banks and credit unions, today announced that it has signed an integrated technology and marketing partnership agreement with DigitalMailer, Inc., a pioneer in eMarketing solutions. DigitalMailer drives institutions to profitable growth by giving them the ability to reach their members across multiple digital channels.
Within the terms of the agreement, CoreTrac will integrate DigitalMailer’s Automatic Relationship Builder and Targeted Ad Engine into its solution. The two products will provide additional functionality to CoreTrac clients as a influential way for community banks and credit unions to develop stronger relationships with their customers by creating and personalizing their digital messages to customers, whether the product user is HTML savvy or not.
Dan Martin, President & COO of CoreTrac, stated, “DigitalMailer is a forerunner in eMarketing- a sector that is becoming more and more important to community financial institutions when it comes to nurturing relationships and offering well-timed cross-sell recommendations. We are excited to have this team support our wide range of solutions related to customer relationship management software.”
Ron Daly, CEO of DigitalMailer, Inc., said, “CoreTrac’s banking-specific CRM+ solution and DigitalMailer’s eMarketing tools are extremely well-matched. Helping financial institutions build lasting relationships, and giving them the ability to track and report on these relationships, will help them thrive in the communities they serve.”