Press
CUNA Sales & Service Culture Institute in Chicago
Mark Wolff – CUNA Communications
(202) 508-6764
mwolff@cuna.coop
Amy Nigrelli – CUNA Marketing
(608) 231-4246
anigrelli@cuna.coop
Madison, WI (May 1, 2012) – CUNA Sales & Service Culture Institute will take place this August 6–8, 2012 in Chicago. Registration and institute information are now available at training.cuna.org/ssc.
CUNA Sales & Service Culture Institute is designed to help credit unions find a more harmonious balance between quality service and sustainable sales. Experts at the institute will explore blended methods of sales and service strategies to create a value-driven sales culture that will boost sales without sacrificing service.
“Creating a sales and service culture that is unique and which sets your credit union apart from the competition isn’t easy. It takes organizational focus and a sound plan to ensure success,” said Carla Schrinner, CUNA Creating Member Loyalty™ Master Trainer. “That is why each attendee of the CUNA Sales & Service Culture Institute will leave Chicago with customized plans of action, tailored specifically to their credit union, that they can start using as soon as they get home. It’s exciting to see so many credit union professionals taking the time to address this vital topic. The dedication and enthusiasm I’ve seen from these credit union professionals is a positive indicator that more and more credit unions are realizing their full sales and service potential.”
CUNA Sales & Service Culture Institute brings together CEOs, senior managers, branch managers and those responsible for creating a successful service culture at their credit union for three days of instructive seminars and collaborate learning. The institute is a study in proven success strategies, in which credit unions have successfully transitioned from the service-only approach to one in which sales becomes enmeshed with the credit union culture.
Topics include:
- Critical Success Factors for a Value-Driven Sales Culture
- Successfully Navigating Organizational Change
- Transitioning to a Sales Environment
- And more
For more information about CUNA Sales & Service Culture Institute and to register, visit training.cuna.org/ssc.
About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by nearly 94 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit www.cuna.org or the CUNAverse blog and follow @CUNAverse on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter.