CUNA launches YourMoneyFurther.com, official website of Awareness Initiative
Digital-first, consumer-focused, marketing initiative to roll out in early 2019
WASHINGTON, DC (January 22, 2019) — Credit Union National Association (CUNA) today announced the launch of YourMoneyFurther.com, the consumer-facing website that allows Americans to learn more about credit unions and identify prospects for credit union membership.
YourMoneyFurther.com is the focal point for the groundbreaking, research-based effort being led by CUNA to grow consumer awareness of credit unions as the best financial partner for American consumers. Landing pages within the site provide specific information on the eligibility, fee-free ATMS, rate offerings, financial planning and mobile banking access availability at credit unions nationwide.
“We created YourMoneyFurther with a fresh, modern look and feel but there is so much more to the online experience than just aesthetics. Visitors to the site will be able to see firsthand the practical ways that they are eligible to join a credit union,” said president/CEO Jim Nussle. “Credit unions provided billions of dollars in financial benefits to their members last year and when you become a member of a credit union, you become a shareholder who’s invested in your future – with profits that come back to you in the form of better rates and better service.”
The Open Your Eyes to a Credit Union program is designed to get Americans to consider utilizing credit unions and overcome their misguided assumptions. Through rigorous testing and continual evaluation of audience engagement in-market, CUNA will refine content across channels to ensure it drives action.
YourMoneyFurther.com includes facts and figures from the extensive research CUNA gathered leading up the official campaign launch, including:
- Over 5,000 credit unions are available in the U.S. with 99% of Americans being eligible to join;
- Credit unions have the largest free ATM network in America with access to over 30,000 ATMs;
- Credit union members get 2.5x more interest on their savings than banks;
- Customer satisfaction is 89% in favor of the credit union experience versus banks;
- Credit union members save more on their credit card interest in comparison to banks; and
- Online and mobile banking is simple at credit unions, providing access to money from coast to coast.
The site is sponsored by America’s credit unions and is aimed at increasing consumer consideration of credit unions for financial services.
About CUNA
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 135 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.
