The Credit Union National Association (CUNA) and its political action committee (PAC), the Credit Union Legislative Action Committee (CULAC), were recognized with three Pollie Awards by the American Association of Political Consultants (AAPC) Thursday. The awards were for credit union political efforts in the 2020 election cycle.
The three awards won by CUNA and CULAC were:
- Gold Pollie for Best Digital Ad in a US House IE for “Bob and Sue” — A partisan communication video ad for Rep. Don Bacon (R, NE-02) featuring the owners of a dance studio assisted by a credit union-facilitated PPP loan.
- Silver Pollie for Best Overall Direct Mail Campaign (Republican) — An independent expenditure mail campaign for Sen. Susan Collins (R-ME), consisting of four mailers highlighting the Senator’s support for the PPP, $eniorSafe Act, and food banks, featuring real credit union members who benefitted from her work.
- Bronze Pollie for Direct Mail for a Candidate (Organization) — An independent expenditure direct mail piece for Rep. Jared Golden (D, ME-02), featuring the Congressman’s support for Maine’s fishing and timber industries.
“We are honored AAPC has recognized the work that we are doing on behalf of the credit union movement,” said Trey Hawkins, CUNA Deputy Chief Advocacy Officer for Political Action. “CUNA, CULAC, and our League partners work hard to support the lawmakers who appreciate and advance the credit union difference in Congress.”
Dubbed “the Oscars of political advertising,” the Pollie Awards are the most prestigious awards in the political communications and public affairs industries. The awards are selected by a blind jury of professional peers.