Plant City, FL (February 13, 2025) |
CUInsight is pleased to announce the appointment of Whitney Bedard as Vice President of Marketing and Digital. A seasoned leader in marketing, sales, and client experience, Whitney brings deep expertise in digital strategy, brand development, and team leadership across the retail, financial services, and real estate industries.
Most recently, Whitney led client success at Fishnet Media, where she played a key role in enhancing brand presence and customer engagement. Her previous leadership experience includes roles at Northeast Credit Union and Oracle, where she developed and executed data-driven marketing strategies that delivered measurable results.
"Whitney’s ability to blend creativity with data-driven execution makes her an outstanding addition to our team," said Greg Michlig, CEO of CUInsight. "She impressed us during the interview process, and we quickly saw alignment in how she approaches marketing, digital strategy, and brand growth. We’re excited to welcome her as we strengthen our impact across the industry."
In her new role, Whitney will lead CUInsight’s marketing and digital initiatives, overseeing brand identity, graphic design, and storytelling across all channels. She will also drive data-informed marketing
campaigns, refine lead generation strategies, and implement technology solutions to optimize marketing automation and CRM capabilities. Additionally, she will work cross-functionally to support the company’s broader objectives, including revenue growth.
"I am thrilled to join the CUInsight team and contribute to their mission of educating and inspiring the credit union community,” said Bedard. “The credit union industry has been the foundation of my career growth, and I’m excited to share insights and resources that empower others to learn and grow in their careers."
The search was completed in partnership with Humanidei, a comprehensive people operations and executive search firm, led by Jill Nowacki. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in fulfillment of their mission. www.humanidei.com
