CUCollaborate and the New York Credit Union Association enter into strategic partnership
NYCUA and CUCollaborate Partner to Support Credit Union’s Expansion Goals
WASHINGTON, D.C., ALBANY, NY (October 31, 2024) — The New York Credit Union Association (NYCUA) and CUCollaborate recently entered into a strategic partnership to support the growth and expansion efforts of credit unions in the state.
Through this partnership, the NYCUA and CUCollaborate will help New York credit unions reach more members through expanded fields of membership, government programs (CDFI Certification and Low-Income Designation), membership impact analytics, and member acquisition technology.
“We are thrilled to join forces with CUCollaborate to further empower our credit unions and the members they serve,” said William J. Mellin, Association President & CEO. “This partnership aligns perfectly with our mission to support, advocate for, and advance credit unions across New York State. Together, we’re not only enhancing the value we deliver to our members but also ensuring they have the resources needed to grow, innovate, and meet their communities’ evolving financial needs.”
“Our partnership with the New York Credit Union Association provides credit unions in the state with the resources to reach more members,” commented Sam Brownell, Founder and CEO of CUCollaborate. “Our partnership will not only encompass growth strategies, but also support the association’s efforts to tell the story of credit unions’ impact with the help of our advocacy tools.”
Inside the Partnership
Through this strategic partnership, New York Credit Union Association gains exclusive access to CUCollaborate’s AnalyzeCU impact reporting and demographic software, which utilizes several data sets to showcase the value of credit union membership within their communities.
Affiliated credit unions of NYCUA will also gain access to CUCollaborate’s software and consulting teams, including complementary access to impact reporting, demographics and a CDFI-prequalification dashboard in the AnalyzeCU platform.
To learn more about how credit unions can benefit from this new partnership or to discuss how CUCollaborate partners with credit union leagues, contact Ben Hering, Director of Partnerships, at bhering@cucollaborate.com.
About The New York Credit Union Association
For more than 100 years, the New York Credit Union Association has served as the trade association for the state’s credit unions, which collectively hold more than $123 billion in assets and serve 6.8 million members. NYCUA strives to advance the credit union movement by advocating, educating, uniting and supporting the interests of all credit unions statewide. To learn more about NYCUA, visit www.nycua.org.
About CUCollaborate
CUCollaborate is a data and analytics CUSO that helps credit unions maximize growth and impact through its products and services. The company helps credit unions adapt and succeed long term through innovation, insight, and expertise.
