GRAND RAPIDS, MI (April 17, 2013) - As part of its previously announced 2013 Grand Opening Kit program designed to provide credit unions with a complete “marketing in a box” campaign strategy for promoting a variety of popular products and services to members, CU*Answers, the West Michigan-based CUSO, announced its next campaign will promote “Debit Card Round Up,” a standard offering of its core CU*BASE® system.
Debit Card Round Up is simple, utilizes the member’s money, and increases the opportunity for members to participate with their credit union in ways they could not at other financial institutions. This newest campaign is targeted to credit unions that have not yet launched a program of this type to their membership and to those who would like to increase awareness of this valuable program.
Each Grand Opening Kit promotion includes a variety of marketing materials, including a full color banner, lobby posters, promotional balloons, brochures, buck slips, stickers, window clings, and much more. For each program, every credit union automatically receives one Grand Opening Kit for free. Clients are also provided the option to order extra kits for branch locations.
CU*Answers emphasized the 2013 Grand Opening Kit Program is intended to offer a low cost, easy way to market a product or service both in the credit union lobby and online through the web, social networks and email. Promotional themes for Debit Card Round Up and other Grand Opening Kits were taken as a result of direct credit union input and from traditional retail marketing calendars previously analyzed. Credit unions with interest in reviewing a sample kit may contact Melinda Haehnel mhaehnel@cuanswers.comd or Scott Page at spage@cuanswers.com
About CU*Answers, Inc.
CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned CUSO providing services to credit unions representing nearly 1.5 million members and $12.6 billion in credit union assets. For more information, visit www.cuanswers.com.