CU Realty Services partners with five new credit unions and expands into Oregon
SCOTTSDALE, AZ (July 3, 2020) — Five new credit unions, including the first in the state of Oregon, have partnered with CU Realty Services to offer the HomeAdvantage® program to members. HomeAdvantage is a turnkey real estate marketing platform that helps credit unions attract and nurture home-buying members and close more purchase loans.
CU Realty Services is the largest real estate Credit Union Service Organization in the United States with more than 120 credit union partners in 24 states. Unitus Community Credit Union became the first credit union in the state of Oregon to implement HomeAdvantage.
CU Realty’s newest credit union partners are:
- Salal Credit Union (Seattle, WA) – 44,349 members, $749.97M in assets
- Unitus Community Credit Union (Portland, OR) – 99,225 members, $1.39B in assets
- Tucson Federal Credit Union (Tucson, AZ) – 65,950 members, $489.21M in assets
- The Police Credit Union (San Bruno, CA) – 41,578 members, $938.86M in assets
- LGE Community Credit Union (Marietta, GA) – 117,063 members, $1.46B in assets
The HomeAdvantage platform features an online real estate search portal where members can access active MLS listings, neighborhood research tools and a network of real estate agents. When credit union members use HomeAdvantage to buy or sell a home, they qualify to earn cash-back bonuses at closing called Cash Rewards. The average savings equals $1,600 per transaction. CU Realty has given back nearly $50 million in HomeAdvantage Cash Rewards to both buyers and sellers during the program’s lifetime.
On average, when credit unions use HomeAdvantage, they increase their loan volume by more than 40 percent and reach pull-through rates of 84 percent.
“As we celebrate CU Realty Services’ 20th anniversary, it is an honor to welcome these new credit unions into our family of partners, which includes credit unions we’ve worked with since the beginning,” said Mike Corn, president and CEO of CU Realty Services. “Our core mission has always been to make the home-buying process easier and more affordable for credit union members. We are excited to offer HomeAdvantage features and Cash Rewards to nearly 370,000 new members.”
About HomeAdvantage
HomeAdvantage provides real estate services that help lenders build their purchase mortgage business while saving borrowers money in the form of HomeAdvantage Cash Rewards when they close on a home. The company’s end-to-end real estate program is currently used by more than 100 credit unions and lending partners across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 1,300 real estate agents in the 48-state network and save money when they close on a home. Visit www.homeadvantage.com to learn more.
