Best marketing campaigns of the year to be unveiled at annual conference
TAMPA, FL (March 8, 2013) – Card Services for Credit Unions (CSCU) today announced the winners of its 2013 CAMEO Card Marketing Awards, which recognize member credit unions that developed the most innovative and resourceful marketing campaigns of the year. Winners will be awarded at CSCU’s Solutions Conference, April 24-28 at the Renaissance Vinoy Resort & Golf Club in St. Petersburg, Fla.
Ninety-one entries from 70 credit unions nationwide were submitted for this year’s CAMEO competition. All winners receive conference registration waivers, and overall and category winners receive travel funds to attend the meeting, where attendees will have the opportunity to network and learn industry best practices from other credit unions.
“Our annual conference provides a forum for credit unions to share those best practices that have improved their bottom lines, and marketing efforts are a significant driver of such success,” said Bill Lehman, vice president of portfolio consulting at CSCU. “The CAMEOs showcase the year’s most successful marketing campaigns that are enabling our members to stay competitive and profitable.”
Following the conference, the 2013 winning campaigns will be added to the Marketing Idea Portal (www.cscucameo.net) where credit unions can search for successful marketing ideas.
The 2013 CAMEO Winners:
Overall Debit Card Campaign
First – Vons Employees Federal Credit Union
Second – Western New York Federal Credit Union
Third – Seacomm Federal Credit Union
Overall Credit Campaign (assets less than $60 million)
First – Columbine Federal Credit Union
Second – Meijer Credit Union
Third – Village Community Credit Union
Overall Credit Campaign (assets $61-$110 million)
First – Delta County Credit Union
Second – Community Alliance Credit Union
Third – GEMC Federal Credit Union
Overall Credit Campaign (assets $111-$175 million)
First – O Bee Credit Union
Second – Saginaw Medical Federal Credit Union
Third – North Star Community Credit Union
Overall Credit Campaign (assets $176-$275 million)
First – Envision Credit Union
Second – Alabama Teachers Credit Union
Third – Red Rocks Credit Union
Overall Credit Campaign (assets $276-$599 million)
First – MAPS Credit Union
Second – SCE Federal Credit Union
Third – Dort Federal Credit Union
Overall Credit Campaign (assets $600 million to $1.6 billion)
First – Fox Communities Credit Union
Second – Ascend Federal Credit Union
Third – Charter Oak Federal Credit Union
Overall Credit Campaign (assets more than $1.7 billion)
First – Randolph Brooks Federal Credit Union
Second – University Federal Credit Union
Third – SECU Credit Union
Activation/Usage (assets less than $100 million)
First – Stamford Federal Credit Union
Second – U.P. State Credit Union
Activation/Usage (assets $100-$500 million)
First – AmeriChoice Federal Credit Union
Second – Advantage One Federal Credit Union
Activation/Usage (assets more than $500 million)
First – Directions Credit Union
Second – SAFE Federal Credit Union
Innovation (assets less than $100 million)
First – TECU Credit Union
Second – Clarence Community & Schools FCU
Innovation (assets $100-$500 million)
First – Oakland County Credit Union
Second – American 1 Credit Union
Innovation (assets more than $500 million)
First – NASA Federal Credit Union
Second – Atlanta Postal Credit Union
Loyalty (assets less than $100 million)
First – Weber State Credit Union
Second – Community Schools Credit Union
Loyalty (assets $100-$500 million)
First – Brightstar Credit Union
Second – San Antonio Citizens Federal Credit Union
Loyalty (assets more than $500 million)
First – Suncoast Schools Federal Credit Union
Second – CoastHills Federal Credit Union
Portfolio Consulting Services
First – Weber State Credit Union
Second – Fox Communities Credit Union
Acquisition (assets less than $100 million)
First – Qside Federal Credit Union
Second – SIR Federal Credit Union
Acquisition (assets $100-$500 million)
First – University of Michigan Credit Union
Second – Elga Credit Union
Acquisition (assets more than $500 million)
First – Jeanne D'Arc Credit Union
Second – Motorola Employees Credit Union
Stand Out Performance (assets less than $100 million)
First – Buffalo Metro Federal Credit Union
Second – CrossRoads Community FCU
Stand Out Performance (assets $100-$500 million)
First – DuPont Goodrich Federal Credit Union
Second – OMNI Community Credit Union
Stand Out Performance (assets more than $500 million)
First – US Federal Credit Union
Second – Marine Federal Credit Union
Honorable Mentions
America's First Federal Credit Union
Bayer Heritage Federal Credit Union
CP Federal Credit Union
FAA Employees Credit Union
FedChoice Federal Credit Union
Fremont Federal Credit Union
Georgia's Own Credit Union
Kalsee Credit Union
MemberSource Credit Union
Meridian Trust Federal Credit Union
Monroe County Community Credit Union
NuPath Community Credit Union (formerly Wyandotte)
People First Federal Credit Union
PEPCO Federal Credit Union
Vacationland Federal Credit Union
Verity Credit Union
About CSCU
CSCU is the credit union industry’s advocate, partner and leader in total payment solutions. Created by and for credit unions, we are driven by the same principles that guide the industry. We work exclusively with credit unions to provide a customized, holistic offering that maximizes value for both credit unions and their members. CSCU’s services and offerings are focused on driving the growth and success of our more than 2,600 member credit unions.