O’Fallon, MO (April 24, 2025) |
West Community Credit Union has launched an innovative podcast where Josh Rodriguez, AVP of Fintech and Mission Integration, serves as host for the new show. The Banking on You Podcast is the first of its kind in the credit union podcast space and possibly the financial services industry.
“Credit Unions do amazing work, and many lives are being changed daily through our efforts. Unfortunately, we have never been great at telling our story. Banking on You, along with other active efforts across the industry, is poised to change the trajectory of Credit Union storytelling,” stated Rodriguez.
Rather than following the interview format of traditional podcasts, the credit union has chosen to zero in on telling compelling audio stories. This includes member stories, community focused stories, stories from employees, and more that grab attention and reflect the mission of not just West Community, but the entire credit union industry.
President/CEO Jason Peach explains why stories matter so much to West Community, “In banking, there’s a lot of push for efficiencies. Mega banks put you in a box and group people together as broadly as they can. We found that to serve all our members and their diverse backgrounds and needs, we had to understand their personal story, which is integrated into our mission and our culture.”
Rodriguez adds, “So it made sense that when we decided to launch a podcast, we’d include storytelling at its heart. It’s part of our mission and our vision. Banking on You will be a natural extension of what we are and what we love doing.
The Banking on You name also came about as part of the mission of the Credit Union. Banking on You has been the tagline of the Credit Union for about a decade.
VP of Marketing and Digital Experience Koren Greubel explains, “We developed the Banking on You tagline because we truly bank on our members success. We bank on them having a better financial journey. We bank on their bright futures, and how we can help them get there.”Banking on You can be found wherever you listen to great podcasts. Season One launches throughout the first half of 2025. Season Two is tentatively scheduled to debut in late 2025.
