PLANO, TX (December 20, 2024) |
The Cornerstone Foundation is excited to announce its partnership with Cashy, an interactive financial education game that helps credit unions gamify their financial wellness programs.
With more than 150,000 players, Cashy’s interactive finance game achieves an average weekly engagement time of 60 minutes, with personalized rewards from financial institutions seeing 47% click-through rates.
“We are thrilled to partner with the Cornerstone Foundation,” said Mart Vainu, CEO and co-founder of Cashy. “Through this collaboration, we can bring Cashy to more credit unions, helping them engage people like never before through Cashy’s gamified financial education platform.”
Inspired to help others gain control of their financial futures, Vainu taught finance to more than 3,000 students. He realized that to reach a wider audience, Vainu and his team recognized gaming as the world’s most popular entertainment format and decided to revolutionize financial education through interactive gaming.
“Cashy’s goal to engage consumers through gaming is an innovative way to empower credit unions to help their members improve their financial wellness,” said Courtney Moran, executive director of the Cornerstone Foundation.
Cornerstone Foundation will host an informational webinar on Jan. 22, 2025 at 10 a.m. CT. Vainu will provide an overview of Cashy’s features and ways credit unions can incorporate the platform in their financial wellness programs. To learn more and register.
About Cashy
Upgrade your financial wellness program and engage your members like never before with Cashy’s gaming platform. With over 150,000 players and an average weekly engagement of 60 minutes, Cashy keeps users coming back by turning low-engagement content into interactive, hyper-engaging experiences. Plus, Cashy’s personalized rewards system drives a 47% click-through rate on in-app offers, helping credit unions grow membership, wallet share, and member stickiness. To learn more: cashygame.com.