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Coopera, CUNA and the Federation: Invest in Service to Immigrants

DES MOINES, IA (April 4, 2013) – Coopera, in conjunction with the Credit Union National Association (CUNA), has teamed up for the first time with the National Federation of Community Development Credit Unions to present “Adapting Products and Services to Serving Immigrant Markets.” A presentation for credit unions’ CEOs, management, operations, lending and marketing/outreach staff, the webinar will air live on Tuesday, April 16, from 1:00 – 2:30 p.m. CT.

“Immigrants are a vibrant, dynamic part of our nation’s economy and represent a tremendous untapped and emerging market for credit unions,” said Miriam De Dios, CEO of Coopera and a webinar presenter. “They are consumers, homeowners and business owners. It is essential for credit unions to acknowledge both the opportunities among this market segment, as well as the diversity of particular needs among immigrant families. The ability to connect with this crucial segment of the growing Hispanic marketplace can reap tremendous ongoing rewards in terms of loyalty and member growth.”

To truly compete in a rapidly changing financial marketplace, credit unions must be strategic about their positioning within all the communities they serve. This webinar will help credit unions gain the competitive advantage by providing insights to better serve the financial needs of underserved markets like the Hispanic and other immigrant populations.

During this webinar, attendees will learn more about:

  • The current immigrant market and unique needs and opportunities to serve this rapidly growing demographic
  • The changing needs of a credit union’s immigrant members and what you should be thinking about
  • How cultural differences affect employees’ roles at the credit union, as well as interactions with members and potential members
  • Strategies and innovative programs to serve immigrant markets
  • Innovative products and services to better serve this market.

Adapting Products and Services to Serving Immigrant Markets

April 16, 2013
1:00-2:30 p.m. Central Time

Registration for this webinar is available online at http://cuna.org/Training-And-Events/Webinars,-Audios-And-eSchools/Products/Adapting-Products-and-Services-to-Serving-Immigrant-Markets-webinar/

About Coopera
Coopera (ko-pair-a) is a full-service Hispanic market solutions company with specific focus on credit unions nationwide. Coopera’s dedicated bicultural and bilingual personnel work closely with clients to assess their needs and create growth strategies designed to increase Hispanic membership, revenue growth and loan volume. Coopera specializes in developing long-term partnerships with clients as they transition from the early stages of discovery to a best practice credit union. Founded by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is an exclusive strategic growth partner of the Credit Union National Association. For more information, visit www.CooperaConsulting.com. 

About CUNA
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,200 state and federally chartered credit unions, which are owned by 96 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visitwww.cuna.org or the CUNAverse blog and follow @CUNAverse on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter.

About the Federation
The National Federation of Community Development Credit Unions (Federation) is a certified CDFI Intermediary representing more than 250 community development credit unions (CDCUs). The Federation’s member CDCUs provide credit, savings, transaction services and financial education to more than 2.2 million residents of low-income urban, rural and reservation-based communities across the United States, and hold over $15 billion in community-controlled assets. Founded in 1974, the Federation is headquartered in Lower Manhattan with offices in Colorado Springs, CO and Madison, WI. The Federation offers a wide range of advocacy, educational, training, investment, marketing, and outreach programs to support and assist CDCUs. For more information about the Federation and its programs, please visit: www.cdcu.coop.

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