Consumers Credit Union wins prestigious award for financial education at the Marketing Association of Credit Unions (MAC) Conference
KALAMAZOO, MI (October 1, 2024) — Consumers Credit Union is thrilled to announce its recent recognition at the 2024 MAC Awards, where it received a MAC Award for its outstanding work in financial education. The award was presented at the annual Marketing Association of Credit Unions (MAC) conference held in Hollywood, CA.
“We are incredibly proud of this achievement,” said Lynne Jarman-Johnson, chief marketing officer at Consumers Credit Union. “Our goal has always been to empower our members, especially the younger generation, with the knowledge and tools they need to make informed financial decisions.”
The award-winning initiative, the Consumers Wimee Kids’ Savings Club, was launched in partnership with Wimee, a fun-loving robot with his own show, “Wimee’s Words,” on PBS. The program was designed to create awareness around youth financial literacy and encourage the opening of more youth accounts.
“I am overjoyed to see the impact that the Wimee Kids’ Savings Club has had on youth financial literacy,” said Michael Hyacinthe, founder of Wimage, LLC. “Our collaboration with Consumers has been a testament to the power of creativity and education. The success of this initiative reaffirms our commitment to empowering the younger generation with the tools they need to express themselves and make informed decisions.”
The Wimee Kids’ Savings Club offers a range of incentives for young members, including a Wimee sticker, “Wimee Learns About Money” book and plush toy for each deposit made. The program also provides access to educational videos and coloring pages, further enhancing the learning experience.
Since the launch of the Wimee Kids’ Savings Club in February 2023, Consumers Credit Union has seen a significant increase in the opening of youth accounts. In 2023, the credit union saw an over 22%increase in total accounts.
“We are delighted with the success of the Wimee Kids’ Savings Club,” added Jarman-Johnson. “The increase in youth account openings is a clear indication that our efforts to engage young members are resonating. We look forward to continuing to innovate and provide our members with the best opportunities to grow their finances.”
About Consumers Credit Union
Headquartered in Kalamazoo, Michigan, Consumers Credit Union is a full-service financial institution and a leader in digital banking technology, mortgages and business lending. Consumers has more than $2.3 billion in assets. Locally owned since 1951, Consumers serves more than 140,000 individuals and businesses through 29 offices located in Kalamazoo, Battle Creek, Grand Rapids, Coldwater, Lansing and up the Lakeshore, with member access to 30,000+ free CO-OP Network ATMs nationwide. For details, visit www.consumerscu.org. Editors, please refer to Consumers Credit Union in short as Consumers, rather than CCU. Thank you!
