NEW YORK, NY (November 20, 2013) -- Appriz Inc. (www.ApprizMobile.com) is pleased to announce its successful company launch at BAI's Retail Delivery Conference this year in Denver, CO. Appriz's hot new mobile communication platform was selected as one of 18 vendors to demonstrate at the first ever BAI Innovation Showcase. Following that, the company was swarmed at their Expo booth by eager prospects wanting to see how the technology complements existing mobile banking, fraud management and mobile marketing strategies. A steady stream of media and analyst interviews proved that the technology is something important that meets current market demand.
US Director for Appriz, Hubert Arias commented, "As the biggest banks are already blazing the path to offer more user-engaged, self-service mobile banking solutions, Appriz now makes this available to every size financial institution."
Ushering in the next wave of user-engaged banking, Appriz enables customers/members to have bi-directional communication and better control of their own financial well-being. Using Appriz, they can respond to fraud alerts, important notifications and marketing promotions - in real time, right from their smartphones. Appriz works independently or in conjunction with existing mobile, fraud and internet banking systems and it integrates multiple financial products and transactions across services such as credit and debit cards, checking, savings, insurance, loans, and investments. It bridges all the channels that customers/members use such as mobile devices, ATMs, electronic banking, IVR, POS, and others. The customer/member-facing Appriz mobile app can be branded with the institution's logo and colors or embedded it into an existing mobile banking application. The Cloud-based backend of Appriz manages multi-system integration, administration and secure messaging using state-of-the-art authentication and tokenization to protect user and transaction information.
Appriz's Arias continued, "We were delighted with the response at BAI, although we're not that surprised. We know from our long time experience working with financial institutions that there is a significant need for more integrated and interactive mobile technology. We developed Appriz so that it can save time and money while it reduces risk and increases responsiveness for both the FI and its customers/members."
To learn more about Appriz, contact us at mailto:adver@apprizmobile.com.
About Appriz
Appriz is a spinoff from SmartSoft International (www.SmartSoftInt.com), which Ovum recognized for the company's vision and execution in fraud prevention. By realizing that individual mobile consumers are able and eager to have real-time participation in their own financial well-being, Appriz was built to usher in this next wave in user-engaged support and marketing. Appriz has offices in New York City, San Jose, Costa Rica and Mexico City. Contact us at mailto:adver@apprizmobile.com.