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AmFirst selects four new causes in 2025 

BIRMINGHAM, AL (March 19, 2025) |

AmFirst recently announced that four new charitable organizations  across Central Alabama would become beneficiaries of the credit union’s Community First Initiative. 

AmFirst revealed plans to support the efforts of Garrett’s Place, The WellHouse, Better Basics and United Way  Priority Veteran in 2025, continuing a now eleven-year-old tradition of resourcing local change agents with  Community First funding. 

  • Garrett’s Place serves foster children and the families who care for them by providing for basic needs,  connection and support. Garrett’s Place provides suitcases, clothes, books, toys, school supplies and other  items to children entering the foster system. 
  • The WellHouse seeks to rescue and provide opportunities for restoration to victims of human trafficking who  have been sexually exploited. The Wellhouse also educates the public on the exploitation of the vulnerable. 
  • Better Basics works to eradicate illiteracy among children in Central Alabama. Better Basics delivers reading  and math instruction and resources to empower the educationally vulnerable. 
  • United Way Priority Veteran has helped more than 4,000 veterans and their families find housing. This is an  assistance program focused on serving veterans who are homeless or at immediate risk of becoming homeless. 

“These groups represent a diverse collection of missions, each critical in their own way to our neighbors here in  Central Alabama,” said Kevin Morris, AmFirst president & CEO. “Our entire staff nominates and votes on these  recipients each year; we take a lot of joy in the process and satisfaction in knowing these gifts will effect real  change.” 

2024’s cohort of Community First recipients received gifts totaling $160,000 to work for impressionable  and vulnerable communities in Alabama. AmFirst has donated more than $1.2 million to local nonprofits and  organizations since 2014 through the Community First Initiative.  

“Looking at the cross-section of people who will be served by Community First this year—children in the foster  system, trafficking survivors, young readers and veterans—I think it’s remarkable how big this impact has grown,”  Morris went on to say. “I am proud to lead an institution that makes those members of our community a priority.” 

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