Air Force Federal Credit Union (AFFCU) is pleased to announce the appointment of Eric Sanchez as its Vice President of Sales & Service.
Sanchez takes on this pivotal role, having previously served as AVP of Sales & Service for the credit union since August 2022.
“Since joining AFFCU, Eric has been instrumental in reimagining the Sales & Service environment with an emphasis on member engagement, growth, and employee empowerment.” said Ryan Ross, CEO. "This promotion to a senior leadership position is a testament to Eric's dedication, effectiveness, and commitment to exceptional service."
In his new capacity, Sanchez spearheads the sales and growth strategy for AFFCU, overseeing multiple teams, including a network of Financial Centers, a call center, virtual banking center, and e-banking.
Under his guidance, the Sales & Service team at AFFCU has achieved unprecedented deposit and membership growth.
Bringing over a decade of sales leadership experience to AFFCU, Eric has held member-facing and leadership roles in various financial institutions. He holds a Master of Science in Organizational Development & Leadership, a Master of Business Administration in Human Resources Management, and a Bachelor of Business Administration in Marketing, all earned at the University of the Incarnate Word.
"I am honored to take on this senior leadership role at AFFCU and contribute to our members' experience," said Sanchez. "I am proud of our team's accomplishments and the sustained growth achieved with an unwavering commitment to exceptional member service."
AFFCU adds to its leadership roster soon after announcing a new, state-of-the-art Corporate Headquarters and upcoming name change as part of its overall expansion efforts.
Eric Sanchez