Elfcu is proudly becoming Elements Financial
INDIANAPOLIS, IN (November 18, 2014) -- On January 6, 2015, Elfcu (Eli Lilly Federal Credit Union) will become Elements Financial. The full-service credit union that focuses first on financial wellness serves 57,000 members in all 50 states and globally.
Originally a single sponsor credit union, Elfcu has been associated with Eli Lilly and Company since 1930. The soon to be Elements Financial is now a $1 billion financial institution that serves the employees of more than 60 companies, not just in Indiana but nationwide. The company supports members with unparalleled service, technology and financial products over the course of a lifelong relationship.
“I’m grateful to our Board, employees, and especially our members for supporting and celebrating this progression with us,” said Lisa A. Schlehuber, CEO. “We began informing members about the brand progression back in September, beginning with two groups of Lilly retirees. The news has been well-received so far, and now we’re working to spread the word broadly through our industry and community.”
Why the new name?
The credit union has provided widely-accessible financial wellness solutions to individuals through its original partner, Eli Lilly and Company, since 1930 and more recently to a variety of other companies.
To embrace this growth and diversification of its membership, Elfcu is progressing to Elements Financial. No other financial institutions are involved — no mergers, no buyouts — it’s the same credit union. This transformation will allow companies beyond Lilly to better understand that they, too, can provide financial wellness to their employees through Elements Financial.
What does the new name mean?
We all have moments of absolute certainty —moments when we discover elements within ourselves that change the course of our lives. These elements can be smaller than a passing thought or as big as our greatest achievement. These elements set imprints on our lives, and we celebrate them as milestones. Milestones can lead to financial wellness, and Elements Financial nurtures members on those journeys.
The name “Elements” also pays tribute to original sponsor Eli Lilly and Company.
What will be new?
Most things will stay the same. Members will interact with the same faces and voices on staff. The credit union will still stand for integrity, excellence and respect for people and deliver the same superior service. Elements Financial will offer the same great financial wellness products and services, and as member needs and especially technology evolves, will introduce even more to its offering. Most importantly, member-ownership as a credit union remains.
Watch for Elements Financial to broaden its reach and impact in 2015!
For further details, including FAQs and high-quality video content you can feature in your stories and through your digital channels, visit www.elfcu.org/newname.
More About Elfcu, Soon to be Elements Financial
Elfcu is a financial wellness provider with a national footprint. Its original partner is Eli Lilly and Company since 1930, and now serves 60 other organizations. Financial wellness comes first at this credit union that provides considerable value and giveback to its nearly 60,000 member-owners through strong rates and low fees. On average, a family of four saves $864 annually or $72 a month just by doing business with Elfcu, soon to be Elements Financial. Join us at elfcu.org/milestones to learn more about our member value story as we pursue the goal of financial wellness for all members