Best marketing pieces we’ve seen in 2019
If you’re like most credit union marketers, then you’re probably taking time this month to reflect on your year and plan for the next. As our team has traveled the country this year [...]
News Archives
How human ingenuity paired with technology delivers in the war on fraud
Over several decades of testing and learning, the financial industry has determined the best way to detect and stop fraud is by combining technology capabilities with human ingenuity. Even as advanced solutions like neural networks [...]
Looking at 2020, six ways to set your vision clearly on experience
As 2019 winds to a close, your credit union leadership should be setting their sights on 2020 and what needs to be done from a strategic and tactical perspective to grow and serve the membership. [...]
Compliance: Using alternative data in underwriting
Five federal financial regulators, including NCUA, released a joint statement on the use of alternative data in underwriting by credit unions and other financial institutions. The statement notes the benefits that using alternative data may [...]
CU membership nears 120M
Membership at federally insured credit unions reached 119.6 million – representing 3.6 percent growth over the year – according to the NCUA's third quarter call report data. In addition, assets rose $98 billion over the [...]
Apply a futurist mindset to your data environment
The lack of a definitive strategy is the single largest barrier to data transformation. Without a detailed roadmap, credit unions can easily go off course in what can be a highly complex journey. While a [...]
Credit unions less efficient than banks, study says
Credit unions are less efficient than banks and thrifts when it comes to assets per employee, according to new data from financial institution research firm Moebs Services. According to the Lake Forest, Ill.-based company, [...]
Making foundational change $1 at a time
With nearly 2.5 million members in a state with 10.4 million people, State Employees’ Credit Union ($40.1B, Raleigh, NC) has a considerable impact on North Carolinians as a provider of affordable, responsible [...]
What’s wrong and what’s right with strategic thinking
Imagine you are in an airplane flying coast-to-coast, cruising at 30,000 feet. There are the mountains and valleys, cityscapes with twinkling lights, barren land and farmland – and let us not forget those little circles [...]
HMDA: The 2020 edition
Is anyone else watching Elf and reading the new HMDA and Regulation C rules? Just me?! The Home Mortgage Disclosure Act (HMDA) requires credit unions to disclose certain information regarding loans originated or purchased by [...]
6 on-target Gen Z marketing pitches financial marketers are using
Gen Z is coming into its own now that its older members are graduating college and starting their careers. The upper end of this large group of consumers — roughly 18 to 25 as of 2020 — [...]
The CUInsight Experience podcast: Tom Kane – CIA to CEO (#51)
Welcome to episode 51 of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder of CUInsight.com. Today Randy welcomes Tom Kane to the show. Tom is the President and CEO of the Illinois Credit [...]
What does branding mean for your credit union?
Many credit unions are investigating their brand. It is a term used quite frequently, but what does it really mean, “brand"? Let’s start by looking at where the term came from and how it [...]
Personalize your credit union website design to increase engagement 200%
In today’s online world, your credit union website design can’t be one-size-fits-all. Every visitor is unique, and they expect an experience that reflects that—which is why personalization is a highly impactful trend. [...]
How will you feel at the funeral of your co-worker, boss, or direct report?
Back in 1995, I was a young 28 year old and didn’t think it was appropriate to give the boss a compliment. People who do something like that earn a title that has something [...]