How credit union marketers can prioritize and innovate in 2021
I’d say that this year has gotten off to a bit of a rocky start, wouldn’t you? As turmoil and uncertainty persist as the “new normal,” you’re likely still finding yourself pulled [...]
News Archives
Connecting head (data) to heart (mission)
The credit union point of differentiation is the credit union hug. The credit union hug is equal parts the seventh cooperative principle, “concern for community,” the credit union “people helping people.” spirit and the cooperative [...]
Creating a pipeline of member solutions
When data is connected and generating sights, the next step is to take action. Moving from insight to action can be one of the challenging aspects of leveraging enterprise data. To help build a formal [...]
3 ways to improve your credit union’s cybersecurity
With increased digitization in everyday life, financial institutions know that strong cybersecurity is critical. Rapidly evolving technology and subsequent security measures must align, but how can credit unions do more to improve their cybersecurity maintenance? [...]
A fuller array of financial risk management tools
The National Credit Union Administration’s proposed changes that would allow credit unions to use derivatives for hedging is a welcome event. Credit unions are complex financial institutions that should be allowed to use these [...]
Infusing data Into your credit union’s DNA
Congratulations, you have decided to take the data transformation leap. Okay, now what? Data transformation is the process of leveraging data-generated insights into actions that transform an enterprise. While the technology to accomplish this is [...]
A strategy to show members love any day of the year
Public Service Credit Union ($65.2M, Fort Wayne, IN) didn’t kick off 2020 intending to play Santa Claus at the end of the year, but Fort Wayne’s oldest member-owned financial cooperative discovered a [...]
Why real-time payments, why now?
It’s a common experience. Someone puts a shiny new piece of technology in front of you, and they say that it’s going to change everything: faster, smarter, easier, safer. Great, you think, but … [...]
How personalization works on a website (live example)
Personalization can have a big impact on a credit union website design. For instance, HFS Federal Credit Union got 3x more re-visits to its products by showing people personalized messages. But, how does it work? [...]
Culture, purpose, and well-being
What’s your purpose? I quickly followed up with … and if you know, is this work aligned to your purpose? A few years ago, I asked the ‘purpose’ question to group of diverse new hires [...]
CU Visioning 2030: Re-imagining & creating your credit union’s future
In breaking from creating my traditional community contribution article format, I wanted to submit this outside-the-box "share a scenario" survey for credit union leaders that I use with staff and boards as part of my [...]
Open Your Eyes to a Credit Union launches in Montana
Credit Union Awareness LLC announced today that the AI-driven, consumer consideration campaign, Open Your Eyes to a Credit Union®, is headed to Montana. The launch comes as thousands of credit union advocates and executives in [...]
NCUA audit shows SIF equity ratio at 1.26%; NAFCU expects it to exceed 1.3% soon
The NCUA Tuesday released 2020 audit opinions for its four funds, which all earned "clean" opinions. Of note, the National Credit Union Share Insurance Fund (NCUSIF) equity ratio stood at 1.26 percent as of [...]
Leadership Matters: Stirring up the C-suite and apple pie candles
You know the importance of member service. After all, credit unions exist to serve members, not shareholders. And you know how complicated it has gotten to acquire, serve and retain members due to digitization, cybersecurity [...]
The power of the ‘red rubber ball’
Kevin Carroll is a firm believer in the “red rubber ball.” That’s his metaphor, stemming from a difficult childhood, for the power of play and the pursuit of his personal best. We all need [...]