News Archives

10 content marketing tactics you can plug in today

10 content marketing tactics you can plug in today

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and [...]

Focusing on growth with Michael Hostetler

Focusing on growth with Michael Hostetler

Grow, baby, grow! Change is inevitable. And if you’re not growing, you just might cease to exist. Not to worry, Michael Hostetler, VP of Marketing at Crane Credit Union, joins us this week on [...]

No more shame: Normalizing money conversations

No more shame: Normalizing money conversations

We all have messages about money that we have internalized over the years. These messages have shaped our money personality. Some of these may sound familiar:  Money does not grow on trees (scarcity mindset) Go [...]

Comments on PCA flexibility, compliance guidance due in June

Comments on PCA flexibility, compliance guidance due in June

Comments on NCUA’s proposed temporary changes to Prompt Corrective Action (PCA) regulations are due in June. NCUA announced the changes last month, following months of CUNA-League engagement on pandemic-related PCA flexibility. The first proposed [...]

Fintech: What’s hype and what’s not?

Fintech: What’s hype and what’s not?

No matter the industry, businesses and consumers alike look to technology to simplify their lives. Of course, that’s also the case at credit unions, particularly when it comes to fintechs, aka financial technology companies. [...]

Biologist finds place to grow

Biologist finds place to grow

With a degree in biology from Southern University and A&M College in Baton Rouge, La., Timothy Morris wasn’t planning on a career in credit unions. But the scientific world’s loss is [...]

Acquiring outside talent begins from within

Acquiring outside talent begins from within

Not all of the nearly 2,000 full-time equivalent employees at Suncoast Credit Union ($13.5B, Tampa, FL) are there by way of Christopher Townsend. But, a lot of them are. Townsend is the talent [...]

How culture relates to marketing

How culture relates to marketing

One of the most common job interview questions is, “Why do you want to work here?” When Your Marketing Co. interviews candidates, some of the people we interview make note that our website says we [...]