How to overcome the fear of change
Listen today as I take you on a journey back to episode 9, going into a topic that resonates with all of us: the fear of change. Drawing from personal experiences and a powerful book [...]
Listen today as I take you on a journey back to episode 9, going into a topic that resonates with all of us: the fear of change. Drawing from personal experiences and a powerful book [...]
In today’s digital age, credit unions face stiff competition in attracting and retaining members. The key to thriving in this environment is harnessing the potential of Artificial Intelligence (AI) and digital marketing strategies. By [...]
What credit unions have known all along federal regulation may now agree: For too many years, medical debt and collections have weighed heavy on consumers and members credit scores. Due to the rising price of [...]
As we stand on the cusp of the busiest time of the year, with year-end credit union goals looming large, it’s crucial to recognize that the art of persuasion can be a game-changer, not [...]
When I ask what makes your credit union different, I usually first get a generic, shiny, vanilla “people helping people, good rates and good service” message. Sometimes I know that’s not true, but often [...]
A lot of times, founders adopt a mindsight of "my way or the highway". But one of the best things they can do is get out of the way. Randy Smith, the co-founder of CUInsight.[...]
In Autumn’s cloak of colors, like a pirate in disguise, It sneaks upon us, robbing focus from our eyes. We chart our course for New Year’s goals, so clear, But fall’s distractions [...]
I love interacting with people who make me think. Recently, a fellow credit union marketing person, who remembered my background as a radio broadcaster, and I were conversing, and he said something like this to [...]
"You're not a perfectionist. You're insecure about how your best effort will be received." After a summer break, Bo is running solo to share one of his recent leadership struggles as an accidental leader. These [...]
Try, try, try again. You’re working your credit union’s strategic plan; you’re spending money marketing, but nothing seems to generate the growth you’re looking for at your credit union. Why? Things [...]
I see it so often with credit unions. Growth is there, but it’s just not enough. It’s barely above peer average at the very best, and frustration sets in among the board and [...]
Here’s an interesting question. What is one of the longest, if not the longest, relationships a person will experience in their life? Here’s a hint – it’s not a marriage. In fact, it [...]
So, where do you think you should be fishing when it comes to finding new members? Social media. It’s not my opinion. It’s a fact based on a study from GWI that found [...]
A recent Forbes article titled, “The checking account war is over: The fintechs have won” certainly caught my attention. Of course, once I clicked and saw the author was Ron Shevlin I shouldn’t have [...]
Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an [...]