Your Marketing Co News Archives

March 9, 2012 - by Mark Dudley, Your Marketing Co

On-site at CUNA MBD’12: Why Y? Strategies to Reach the Millennial Generation

by: Mark Dudley, CUinsight.com Marketing Contributor Mark Arnold from On the Mark Strategies spoke on marketing to Gen Y at the CUNA Marketing and Business Development Conference in New Orleans this past week.  A [...]

March 8, 2012 - by Mark Dudley, Your Marketing Co

On-site: CUNA MBD’12 – Social Media for Credit Unions: No Hype, Just the Tactics

by: Mark Dudley, Marketing Contributor, CUinsight.com Bruce Ulrich and Matt Hodson kicked off the CUNA Marketing and Business Development Council pre-conference workshops Wednesday morning in New Orleans with a presentation on Social Media. Ulrich [...]

February 23, 2012 - by Bo McDonald, Your Marketing Co

Is Your Credit Union Addicted to Cocaine Advertising?

by: Bo McDonald, President, Your Marketing Co Remember that television ad from the 80’s and 90’s that showed an egg in a hot frying pan? First they showed an egg and you heard:  “[...]

January 18, 2012 - by Bo McDonald, Your Marketing Co

3 Ideas to Solve Your Credit Unions Problems, by Solving Your Member’s Problems

by: Bo McDonald, President of Your Marketing Co I saw this quote the other day, and though it speaks well to businesses, but I think the same can be applied to credit unions: “When you [...]

December 8, 2011 - by Bo McDonald, Your Marketing Co

Recap: CUNA Marketing & Business Development Council’s Webinar – “Consumers are Fee’d Up With Banks: Let’s Help Them Make a Change”

by: Bo McDonald, President of Your Marketing Co. and CUinsight.com Contributor Attendees to the CUNA Marketing and Business Development Council webinar "Consumers are Fee'd Up With Banks: Let's Help Them Make a Change" were [...]

November 9, 2011 - by Bo McDonald, Your Marketing Co

On-Site at CEO/Executive Team Network: Passing the Credit Union Torch

by: Bo McDonald, President of Your Marketing Co. and CUinsight.com Contributor The opening awards banquet on Sunday night was full of laughs, and a few tears as well. Several of those being inducted into [...]

September 26, 2011 - by Bo McDonald, Your Marketing Co

Onsite: East Coast CU Marketing Conference​: Wrap Up

by Bo McDonald, Your Marketing Co Kelley Parks from gira{ph} kicked off the second and final day of the East Coast Marketing Conference “Back to the Basics Bootcamp” sessions Friday morning. After a 2am ([...]

September 23, 2011 - by Bo McDonald, Your Marketing Co

Onsite: East Coast CU Marketing Conference​: Day 1

by Bo McDonald, Your Marketing Co As usual, the North Carolina and Virginia Credit Union Leagues have done a wonderful job in putting together a great marketing conference. This years theme of "Bootcamp - Back [...]

September 19, 2011 - by Bo McDonald, Your Marketing Co

Should Credit Unions Stick to “Credit Union-ing?”

by Bo McDonald, Your Marketing Co “I’m not sure Ford knows why folks listen to the radio, or why people keep listening.” This direct quote from Mark Ramsey of Mark Ramsey Media is perhaps [...]

August 15, 2011 - by Bo McDonald, Your Marketing Co

Editorial: The Monsters are Due in the Credit Union

by Bo McDonald, Your Marketing Co I feel compelled to write about this subject, in hopes that it may spark a debate and perhaps even spur some to have a change of heart, all in [...]

October 14, 2010 - by Bo McDonald, Your Marketing Co

On-Site: CUNA Community Credit Union & Growth Conference Recap

By: Bo McDonald, President Your Marketing Co. The speakers may have been diverse at the CUNA Community Credit Union & Growth Conference, but their message was the same. In every presentation, the need was pointed [...]