by Bo McDonald The Lorax is truly one of my favorite Dr. Seuss stories. If you’re not familiar, here’s the Wikipedia summary: A young boy living in a polluted town visits a strange [...]
What’s the difference between a bank and a credit union? Credit union marketers tend to make a mountain out of a molehill when it comes to that age-old question. We struggle with the [...]
Several of the credit unions that we work with have recently either started offering payday loan alternatives or have started the investigative process. At first look, a conservative credit union exec would hold their hand [...]
French Writer Anatole France once stated, “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” This is exactly what a mission statement is all about. It [...]
If I ask you to think of a logo in which you can recognize a brand with no words present, what do you think of? Nike perhaps? Maybe even Apple or Chevy. All of those [...]
by: Bo McDonald, Your Marketing Co If you’re not familiar with this tale from Dr. Seuss, here’s some background: The Sneetches are group of yellow creatures. Some have a green star on their [...]
by: Bo McDonald, President, Your Marketing Co A lesser-known work from Dr. Seuss is one of my favorites, What Was I Scared Of? It tells the tale of an unnamed character who repeatedly meets an [...]
by: Bo McDonald, President, Your Marketing Co A lesser known work from the great Dr. Seuss, The Zax seems like it was written just for credit unions. It features a North-Going Zax and a South-Going [...]
by: Bo McDonald, President, Your Marketing Co As I was pondering which Dr. Seuss book I would write about next, I saw a message on Twitter from Janine McBee of the Texas Credit Union League. “[...]
by: Bo McDonald, President of Your Marketing Co. I was honored to make a trip back to my home state of New York this week to join the New York Coalition of CDFI’s for [...]
It’s not unique to your credit union. Not at all. The many folks who we work with and talk to at credit unions across the country have the same dilemma. “How can we get [...]
by: Bo McDonald, President, Your Marketing Co I had the opportunity to spend a good part of last week with my friends and peers from credit unions throughout South Carolina, and one thing was clear: [...]
by: Bo McDonald, President, Your Marketing Co If you’ve attended a DID’12 Conference, you’ve seen us preach it in our presentation: “Your Marketing Needs More Fiber.” We advocate for it in our [...]
by: Bo McDonald, President, Your Marketing Co Gas prices are steadily going up, with no clear end in sight. Some parts of the US are already paying over $4 per gallon. Many economists warn that [...]
by: Mark Dudley, Marketing Contributor, CUinsight.com Weber Marketing’s own Randy Schultz kicked off the CUNA Marketing and Business Development Conference sessions on Friday morning in New Orleans with an open forum discussion on [...]
